{"id":12,"date":"2015-10-06T14:59:48","date_gmt":"2015-10-06T13:59:48","guid":{"rendered":"http:\/\/live.promo.tristarwebsolutions.co.uk\/?p=12"},"modified":"2015-10-13T16:58:28","modified_gmt":"2015-10-13T15:58:28","slug":"coke-launches-try-to-win-rugby-promotion","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/coke-launches-try-to-win-rugby-promotion\/","title":{"rendered":"Coke launches \u2018Try To Win\u2019 rugby promotion"},"content":{"rendered":"<p>Coca-Cola Enterprises is launching a rugby-themed mobile shopper marketing promotion, Try To Win, offering consumers the chance to win a number of prizes instantly.<br \/>\nDesigned to appeal to its target 16-29 year old demographic, the instant win promotion is running in convenience stores and offers prizes including limited edition rugby balls and LCD TVs. Shoppers have to answer rugby-related questions correctly in order to be entered.<br \/>\nThe promotion is running across 500ml bottles of all four Coca-Cola variants in a range of different retailers including Nisa, Costcutter and Spar stores.<br \/>\nIt aims to engage with rugby fans and their families, while encouraging new shoppers to get involved in the sport at the point of purchase.<br \/>\nPierre-Luc Petard, Senior Manager Digital Shopper Marketing at Coca-Cola Enterprises, says: \u201cThis is a fantastic way to engage and entertain Coca-Cola consumers through a simple but fun mobile experience. Capitalising on the shopper trend towards gamification, this rugby-themed experience is delivered in-store to surprise and delight shoppers.\u201d<br \/>\nCoca-Cola is an Official Sponsor of the Rugby World Cup 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola Enterprises is launching a rugby-themed mobile shopper marketing promotion, Try To Win, offering consumers the chance to win a number of prizes instantly. Designed to appeal to its target 16-29 year old demographic, the instant win promotion is running in convenience stores and offers prizes including limited edition rugby balls and LCD TVs. Shoppers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,807],"tags":[9,18,15,10,13,17,16,12,14,11],"class_list":["post-12","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","tag-coca-cola","tag-coke","tag-coke-zero","tag-mobile","tag-prize-promotion-tag","tag-rugby","tag-rugby-world-cup-2015","tag-soft-drinks","tag-sponsorship-tag","tag-sports-sponsorship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coke launches \u2018Try To Win\u2019 rugby promotion - IPM Bitesize<\/title>\n<meta name=\"description\" content=\"Coke, Rugby, RWC2015\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/coke-launches-try-to-win-rugby-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke launches \u2018Try To Win\u2019 rugby promotion - 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