Brand Belief\u2019s Dinner To Dine For multi-brand roadshow campaign returns for a third year in October.<\/p>\n
Based on Brand Belief\u2019s multi-award winning formula, the integrated Dinner To Dine For campaign features a month long experiential sampling tour which will reach over 500,000 people. Traditional and social media activity alongside promotional and trade support aims to encourage consumers to treat themselves and enjoy that special Big Night In.<\/p>\n
From October 8th 2015, the Dinner To Dine For Roadshows and their Chefs and Brand Believers will visit 40 of the top ‘foodie’ Tesco Large Format and Sainsbury\u2019s Superstores as well as making major appearances at London mainline stations Victoria and Waterloo.<\/p>\n
Despite a growing economy, the \u2018at-home\u2019 meal treat\/Big Night In market remains very much on trend , with \u2018at-home entertaining\u2019 reflecting the more prudent consumer lifestyles resulting from the recession. The area is now worth \u00a31.1 billion with growth of +7% Year on Year.<\/p>\n
Joining major brands such as Unilever\u2019s Carte D\u2019Or \u2013 Official Dessert, Accolade\u2019s Echo Falls Fruit Fusion \u2013 Official Wine, Official Beers, Carlsberg\u2019s San Miguel and Mahou and PepsiCo\u2019s Walkers Market Deli as Official Snack, are Percol \u2013 Official Coffee, Port Salut \u2013 Official Cheese and The English Provender Company as Official Condiment.<\/p>\n
Joanne Walsh, brand manager, The English Provender Co. says: \u201cDinner To Dine For is the ideal platform to showcase our bestselling chutneys. As consumer usage continues to increase, the campaign is a fantastic opportunity for The English Provender Co. to directly reach out and position The English Provender Co. as the perfect choice\u2019\u2019.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Brand Belief\u2019s Dinner To Dine For multi-brand roadshow campaign returns for a third year in October. Based on Brand Belief\u2019s multi-award winning formula, the integrated Dinner To Dine For campaign features a month long experiential sampling tour which will reach over 500,000 people. Traditional and social media activity alongside promotional and trade support aims to […]<\/p>\n","protected":false},"author":1,"featured_media":164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,807,4],"tags":[121,31,122,30,32,76,26,123],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-news","category-shopper","tag-brand-belief","tag-experiential-tag","tag-roadshow","tag-roadshows","tag-sampling","tag-shopper-tag","tag-shopper-marketing","tag-supermarkets"],"yoast_head":"\n