{"id":17,"date":"2015-10-06T15:01:55","date_gmt":"2015-10-06T14:01:55","guid":{"rendered":"http:\/\/live.promo.tristarwebsolutions.co.uk\/?p=17"},"modified":"2015-10-06T15:01:55","modified_gmt":"2015-10-06T14:01:55","slug":"bmw-opens-pop-up-shops-for-bmw-i-electric-car-range","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/bmw-opens-pop-up-shops-for-bmw-i-electric-car-range\/","title":{"rendered":"BMW opens pop-up shops for BMW i electric car range"},"content":{"rendered":"<p>BMW Group has launched the first of three pop-up shops to open between now and December exclusively dedicated to the BMW i range of electric vehicles and lifestyle merchandise.<br \/>\nThe first BMW i pop-up space opened yesterday (Monday October 5th) in Newcastle\u2019s Intu Metro Centre, in collaboration with Lloyd BMW Newcastle. It will be live in the centre for a total of three weeks.<br \/>\nThe brand space and experience has been designed by experiential agency TRO and takes style cues from the award-winning BMW i3 and i8 vehicles, focusing on technology and lifestyle to bring the i brand to life.<br \/>\nThe store features LED lighting, a living wall, and different zones which all come together to create a beautiful space and experience for shoppers. Experiences include a lounge area with coffee bar, a story wall containing iPioneer customer stories on interactive screens, a kids\u2019 zone with \u2018buzzwire\u2019 and other games, and a charging zone for mobile phones.<br \/>\nCarl Sanderson, General Manager, BMW i says: \u201cOur BMW i Pop-Up Shops will give visitors, who might not have considered BMW before, the chance to touch and feel the brand and product in an informal, immersive and interactive environment. BMW has seen great success from its award-winning Pop-Up Shops programme, and we are looking forward to welcoming people to our specially designed i shops over the coming weeks.\u201d<br \/>\nThe BMW i Pop-Up Shops will visit the following locations:<br \/>\nIntu Metro Centre (with Lloyd BMW Newcastle) \u2013 October 5th until October 25th;<br \/>\nIntu Trafford Unit (with Williams BMW Manchester) \u2013 November 2nd until November 22nd;<br \/>\nCabot Circus Bristol (with Dick Lovett BMW) \u2013 November 30th until December 13th.<br \/>\nTRO\u2019s BMW Pop-Up Shop Programme recently won Gold in the In-Store Experiential Marketing category at The IPM Awards 2015, run by the Institute of Promotional Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW Group has launched the first of three pop-up shops to open between now and December exclusively dedicated to the BMW i range of electric vehicles and lifestyle merchandise. The first BMW i pop-up space opened yesterday (Monday October 5th) in Newcastle\u2019s Intu Metro Centre, in collaboration with Lloyd BMW Newcastle. It will be live [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,807],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BMW opens pop-up shops for BMW i electric car range - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/bmw-opens-pop-up-shops-for-bmw-i-electric-car-range\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW opens pop-up shops for BMW i electric car range - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"BMW Group has launched the first of three pop-up shops to open between now and December exclusively dedicated to the BMW i range of electric vehicles and lifestyle merchandise. The first BMW i pop-up space opened yesterday (Monday October 5th) in Newcastle\u2019s Intu Metro Centre, in collaboration with Lloyd BMW Newcastle. 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