{"id":4922,"date":"2019-06-12T10:07:51","date_gmt":"2019-06-12T09:07:51","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=4922"},"modified":"2019-06-12T10:10:23","modified_gmt":"2019-06-12T09:10:23","slug":"hels-angels-rolls-seedlip-seedsower-activations","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/hels-angels-rolls-seedlip-seedsower-activations\/","title":{"rendered":"Hel\u2019s Angels rolls out Seedlip seedsower activations"},"content":{"rendered":"<p>Hel\u2019s Angels have rolled out frontline training in the casual dining groups where <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/seedlipdrinks.com\/uk\/shop\/?gclid=Cj0KCQjwxYLoBRCxARIsAEf16-uaKWeePOncP6H_Wj5gUa-_zYC60Wc0wuT9qu7Z2odc_0yjK0vu7_4aAscIEALw_wcB\">Seedlip<\/a><\/span> is listed. Specially trained SeedSowers are providing bar staff with further insights on this more complex alcohol-free alternative.<\/p>\n<p>Seedlip is a non-alcoholic spirit from Lincolnshire based distiller Ben Branson, that finally solves the question of \u2018what to drink when you\u2019re not drinking\u2019. Hel\u2019s Angels have provided a team of expertly trained \u2018SeedSowers\u2019 who are educating bar tenders and restaurant staff on the complexities of the brand and how to create the perfect serve.<\/p>\n<p>A typical training sessions takes participants through a journey, from the background of the brand, through to the meaning behind the label artwork and the number of each bottle. Seedlip are investing in training of this kind to help bartenders to understand how to talk about the drink and serve it, giving consumers an informed choice.<\/p>\n<p>A focus for the training session is the process of distillation. It is important that staff understand how it is made because one of the most common consumer questions is \u201chow can there be no alcohol in it?\u201d.<\/p>\n<p><strong>Helen Hanson, Founder of Hel\u2019s Angels,<\/strong> says: \u201cThis is the type of activation which Hel\u2019s Angels is uniquely placed to offer, as it is all about training our Angels to deliver an in-depth engaging experience which benefits the brand, the barstaff and the consumer.\u201d<\/p>\n<p>To date 40 accounts have been visited, with the Seedlip SeedSowers training 159 staff.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hel\u2019s Angels have rolled out frontline training in the casual dining groups where Seedlip is listed. Specially trained SeedSowers are providing bar staff with further insights on this more complex alcohol-free alternative. Seedlip is a non-alcoholic spirit from Lincolnshire based distiller Ben Branson, that finally solves the question of \u2018what to drink when you\u2019re not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697,1077,3,8,807],"tags":[2567,2647,681,31,507],"class_list":["post-4922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-employee-and-staff-motivation","category-experiential","category-industry","category-news","tag-brand-activation","tag-campaign","tag-education-tag","tag-experiential-tag","tag-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hel\u2019s Angels rolls out Seedlip seedsower activations - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/hels-angels-rolls-seedlip-seedsower-activations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hel\u2019s Angels rolls out Seedlip seedsower activations - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Hel\u2019s Angels have rolled out frontline training in the casual dining groups where Seedlip is listed. 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