{"id":5699,"date":"2019-11-19T10:20:24","date_gmt":"2019-11-19T10:20:24","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=5699"},"modified":"2019-11-19T11:38:19","modified_gmt":"2019-11-19T11:38:19","slug":"boden-festive-campaign-celebrates-uk-hospital-staff-real-stars-christmas","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/boden-festive-campaign-celebrates-uk-hospital-staff-real-stars-christmas\/","title":{"rendered":"Boden festive campaign celebrates UK hospital staff as the real stars of Christmas"},"content":{"rendered":"<p>In a Christmas video creative, released today <span style=\"color: #0000ff;\">(<a style=\"color: #0000ff;\" href=\"https:\/\/vimeo.com\/373424623\/c550cbd1a0\">view here<\/a>)<\/span>, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.boden.co.uk\/en-gb?gclid=EAIaIQobChMIv9Da9P715QIVDbTtCh3DGQsxEAAYASAAEgJB3_D_BwE&amp;code=J5N5&amp;cm_mmc=Brand-_-GoogleUK1brandbodenpureEXACT-_-bodenexact-_-kwd-11677863&amp;ef_id=EAIaIQobChMIv9Da9P715QIVDbTtCh3DGQsxEAAYASAAEgJB3_D_BwE:G:s&amp;s_kwcid=AL!8125!3!340107939759!e!!g!!boden\">Boden<\/a><\/span> raise a glass to the real stars of Christmas; the men and women of the healthcare service who will be working up and down the country this festive season.<\/p>\n<p>Spending their evenings and weekends in hospital scrubs, those on the frontline of the UK healthcare service often miss out on parties with family and friends and rarely get the chance to dress up over the festive season. British fashion brand Boden spoke to some of our healthcare workers who confessed to not having enough time to shop for new partywear outfits.<\/p>\n<p>The feel-good festive video sees the fashion brand host a surprise party for healthcare workers, including nurses, doctors and hospital support staff, to say thank you for the incredible work they do, not just over Christmas, but all-year round. Arriving in their work attire, Boden\u2019s in-house stylists surprised the group with Christmas party makeovers and decked them out, sparkles and all, with the latest festive fashion before the celebrations began.<\/p>\n<p>\u201cThe Christmas period is tough for NHS staff,\u201d says Joe Blunden, a patient experience manager, one of the nine UK hospital staff who feature in the campaign. Working tirelessly throughout the Christmas and New Year\u2019s to provide vital, and lifesaving, care the UK\u2019s dedicated hospital staff rarely spend the festive season enjoying celebrations with their family and friends.<\/p>\n<p>\u201cMy job means I\u2019m on the frontline of the hospital in A&amp;E, diagnosing patients with serious conditions and managing their care,\u201d says Dr Katrina Sheikh, acute medical registrar, from London. \u201cI\u2019ve worked Christmas and New Year for the last three years.\u201d<\/p>\n<p>\u201cThis is a lot more glamourous than I normally feel at work\u2026 I only get 1 weekend off in 7 so it\u2019s going to be a big deal wearing this to the party\u2026\u201d says Nadine Davison an A&amp;E nurse at King\u2019s College Hospital London.<\/p>\n<p>Continuing their mission to spread goodwill and great clothes to all this Christmas, the brand has chosen to give back to those who give so much.<\/p>\n<p>Johnnie Boden, Founder of Boden says; \u201cFor most of us Christmas Day is all turkey and too much over-indulgence. But for those on the healthcare frontline this festive season, the reality is very different. That\u2019s why our \u2018Wear The Joy, Share The Joy\u2019 campaign is about celebrating and giving something back to the real stars of Christmas.\u201d<\/p>\n<p>The British clothing brand was founded by Johnnie Boden, from his kitchen table, in 1991. Known for its sense of fun, the brand has found loyal fans among stylish Brits and those farther afield. Launching with a menswear collection the brand quickly expanded into womenswear and childrenswear and in 2017 opened its first central London flagship shop on the King\u2019s Road.<\/p>\n<p>The men and women featured in the campaign are; cardiology auditor Cara, patient experience manager Joe, paediatrician Katie, doctor Katrina, A&amp;E nurse Nadine, IT project manager Petrina, A&amp;E senior staff nurse Rumer and nurse Rosyane.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a Christmas video creative, released today (view here), Boden raise a glass to the real stars of Christmas; the men and women of the healthcare service who will be working up and down the country this festive season. Spending their evenings and weekends in hospital scrubs, those on the frontline of the UK healthcare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1077,8,807,448],"tags":[2949,57,2948],"class_list":["post-5699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-and-staff-motivation","category-industry","category-news","category-partnership-marketing","tag-boden","tag-christmas","tag-nhs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boden festive campaign celebrates UK hospital staff as the real stars of Christmas - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/boden-festive-campaign-celebrates-uk-hospital-staff-real-stars-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boden festive campaign celebrates UK hospital staff as the real stars of Christmas - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"In a Christmas video creative, released today (view here), Boden raise a glass to the real stars of Christmas; the men and women of the healthcare service who will be working up and down the country this festive season. 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