{"id":5825,"date":"2019-12-11T12:23:21","date_gmt":"2019-12-11T12:23:21","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=5825"},"modified":"2019-12-11T12:23:21","modified_gmt":"2019-12-11T12:23:21","slug":"whole-earth-proudly-announces-team-gb-2020-partnership","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/whole-earth-proudly-announces-team-gb-2020-partnership\/","title":{"rendered":"Whole Earth proudly announces Team GB 2020 partnership"},"content":{"rendered":"<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.wholeearthfoods.com\/\">Whole Earth<\/a><\/span> has announced it will be an official supporter of Team GB in the run up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand\u2019s healthy and wholesome credentials, and drive category growth.<\/p>\n<p>The one-year partnership will see Whole Earth become the official peanut butter of Team GB. Through an integrated mix of advertising, in-store marketing, PR, experiential and social media, the brand plans to fuel the hopes and aspirations of both athletes and supporters ahead of the world\u2019s greatest sporting spectacle next summer.<\/p>\n<p>As a natural source of protein and fibre with no added sugar, Whole Earth peanut butter is an excellent nutritional food choice those wanting to pursue healthy and active lifestyles. No stranger to sports sponsorship, the brand is already partner to the British Triathlon Federation (BTF) and lead sponsor of the quirky annual Man v Horse race in mid Wales.<\/p>\n<p>Now the partnership with Team GB aims to showcase the brand\u2019s nutritional benefits on a far bigger stage, whilst tapping into the huge national pride and feel good factor surrounding Team GB.<\/p>\n<p>Bryan Martins, marketing &amp; category director at <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.wessanen.com\/uk\/\">Wessanen UK<\/a><\/span>, owners of Whole Earth, says:<br \/>\n<em>\u201cTeam GB is all about celebrating everyday people achieving extraordinary things in a way that truly unites and inspires our nation. It\u2019s about bringing out the best in people, and our country. That\u2019s an ethos that really chimes with our own brand values at Whole Earth \u2013 to be good for people, and good for the earth. We\u2019re relishing the chance to put our own distinctive mark on this partnership.\u201d<\/em><\/p>\n<p>Tim Ellerton, Commercial Director at the British Olympic Association, says:<br \/>\n<em>\u201cWe\u2019re proud and excited to be working with a brand like Whole Earth. Not only are their natural protein products extremely popular with athletes, their approach to sustainability and innovation is something which should be admired. We certainly look forward to the partnership and working together on the road to Tokyo 2020.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whole Earth has announced it will be an official supporter of Team GB in the run up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand\u2019s healthy and wholesome credentials, and drive category growth. The one-year partnership will see Whole Earth become the official peanut butter of Team GB. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,807,448],"tags":[2240,46,1754],"class_list":["post-5825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-news","category-partnership-marketing","tag-news-1","tag-partnership-marketing-tag","tag-whole-earth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whole Earth proudly announces Team GB 2020 partnership - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/whole-earth-proudly-announces-team-gb-2020-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whole Earth proudly announces Team GB 2020 partnership - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Whole Earth has announced it will be an official supporter of Team GB in the run up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand\u2019s healthy and wholesome credentials, and drive category growth. The one-year partnership will see Whole Earth become the official peanut butter of Team GB. 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