{"id":6,"date":"2015-10-06T14:51:56","date_gmt":"2015-10-06T13:51:56","guid":{"rendered":"http:\/\/live.promo.tristarwebsolutions.co.uk\/?p=6"},"modified":"2015-10-06T14:51:56","modified_gmt":"2015-10-06T13:51:56","slug":"mcdonalds-signs-up-roald-dahl-for-innovative-app-experience","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/mcdonalds-signs-up-roald-dahl-for-innovative-app-experience\/","title":{"rendered":"McDonald\u2019s signs up Roald Dahl for innovative app experience"},"content":{"rendered":"<p>McDonald\u2019s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children\u2019s UK to give away exclusive Roald Dahl books as part of its Happy Meal.<br \/>\nEach book features stories from some of Roald Dahl\u2019s classic tales, including: Charlie and the Chocolate Factory; The Twits; The BFG; The Witches and Matilda. Each book also features Quentin Blake\u2019s iconic illustrations and fun activities linked to the stories.<br \/>\nThe promotion runs from now until 3rd November.<br \/>\nTo support the campaign, The Marketing Store has developed a new addition to the Happy Studio app (available to download for free on Android and iOS). The app uses voice-activated technology to respond to words and phrases in each book with a series of fun sounds and animations.<br \/>\nThis experience is aimed at bringing the story and words on the page to life and helping immerse families in the extraordinary worlds and characters of Roald Dahl.<br \/>\nSteve Hill, Head of Marketing, McDonald\u2019s UK, says: \u201cThis is the fourth time that we\u2019ve given out books as part of the Happy Meal and we\u2019re really excited to be teaming up this year with Roald Dahl, one of the most popular children\u2019s authors of all time. The exciting addition to the Happy Studio app truly delivers on our objective to make reading fun and we hope that this immersive reading experience will add a new and exciting twist to Roald Dahl\u2019s extraordinary stories.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children\u2019s UK to give away exclusive Roald Dahl books as part of its Happy Meal. Each book features stories from some of Roald Dahl\u2019s classic tales, including: Charlie and the Chocolate Factory; The Twits; The BFG; The Witches and Matilda. Each book [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[807,4],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-shopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s signs up Roald Dahl for innovative app experience - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/mcdonalds-signs-up-roald-dahl-for-innovative-app-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s signs up Roald Dahl for innovative app experience - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"McDonald\u2019s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children\u2019s UK to give away exclusive Roald Dahl books as part of its Happy Meal. 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