{"id":61,"date":"2015-10-07T10:39:12","date_gmt":"2015-10-07T09:39:12","guid":{"rendered":"http:\/\/live.promo.tristarwebsolutions.co.uk\/?page_id=61"},"modified":"2024-11-05T13:32:30","modified_gmt":"2024-11-05T13:32:30","slug":"home","status":"publish","type":"page","link":"https:\/\/www.promomarketing.info\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Experiential<\/h2><\/div>\t\t
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\r\nContent marketing<\/a>experiential<\/a>Influencer<\/a>Prize promotion<\/a>shopper<\/a>Uncategorised<\/a><\/span>
<\/i>0<\/a><\/div><\/div> \r\n

Wall\u2019s Hits the Right Note with ‘Sing It to Win It!’<\/a><\/h3> \r\n

<\/i>Nov 25, 2024<\/span>Comments Off on Wall\u2019s Hits the Right Note with ‘Sing It to Win It!’<\/span><\/span><\/span><\/p>

Wall\u2019s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at \u00a35,000 and a starring role in a national radio ad. <\/p>\r\nRead More<\/a>\r\n<\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t

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Zero-Hour Contracts: What You Need to Know<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Experience12, The Pop Culture Marketing Agency, Welcomes Nick Swift as Client Services Director<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Run Clubs to Aromatic Billboards: Trends Shaping Experiential Marketing 2024<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>
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Shopper<\/h2><\/div>\t\t
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\r\nContent marketing<\/a>experiential<\/a>Influencer<\/a>Prize promotion<\/a>shopper<\/a>Uncategorised<\/a><\/span>
<\/i>0<\/a><\/div><\/div> \r\n

Wall\u2019s Hits the Right Note with ‘Sing It to Win It!’<\/a><\/h3> \r\n

<\/i>Nov 25, 2024<\/span>Comments Off on Wall\u2019s Hits the Right Note with ‘Sing It to Win It!’<\/span><\/span><\/span><\/p>

Wall\u2019s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at \u00a35,000 and a starring role in a national radio ad. <\/p>\r\nRead More<\/a>\r\n<\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t

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Is the High-Protein Snack Category Ready for a Cosmic Shift?<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Branston Teams Up with Netflix\u2019s That Christmas to Spread Festive Cheer<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>
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Partnership<\/h2><\/div>\t\t
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\r\nContent marketing<\/a>Digital<\/a>Partnership Marketing<\/a>Partnerships<\/a>Social<\/a><\/span>
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Roald Dahl\u2019s the BFG is the Star of Sainsbury\u2019s New Heartwarming Christmas Advert<\/a><\/h3> \r\n

<\/i>Nov 01, 2024<\/span>Comments Off on Roald Dahl\u2019s the BFG is the Star of Sainsbury\u2019s New Heartwarming Christmas Advert<\/span><\/span><\/span><\/p>

UK supermarket Sainsbury\u2019s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl\u2019s universally beloved character the BFG. <\/p>\r\nRead More<\/a>\r\n<\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t

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Branston Teams Up with Netflix\u2019s That Christmas to Spread Festive Cheer<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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TA-DAA! Activation Spices Up Shopper Journey with Tilda<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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TLC Worldwide UK Launches Aldi Summer Campaign: Get a Taste for Sport<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>
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Digital <\/h2><\/div>\t\t
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\r\nDigital<\/a>Incentives<\/a>Loyalty<\/a>Rewards<\/a><\/span>
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Poundland Gets Perky with a Chart-Topping Loyalty Programme<\/a><\/h3> \r\n

<\/i>Nov 06, 2024<\/span>Comments Off on Poundland Gets Perky with a Chart-Topping Loyalty Programme<\/span><\/span><\/span><\/p>

Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail... <\/p>\r\nRead More<\/a>\r\n<\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t

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2024 Black Friday and Cyber Monday Consumer Shopping Trends Revealed in Checkout.com\u2019s Latest Research<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Roald Dahl\u2019s the BFG is the Star of Sainsbury\u2019s New Heartwarming Christmas Advert<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores\u202f<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>
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Industry<\/h2><\/div>\t\t
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\r\nEmployee and staff motivation<\/a>experiential<\/a>industry<\/a>Uncategorised<\/a><\/span>
<\/i>0<\/a><\/div><\/div> \r\n

Zero-Hour Contracts: What You Need to Know<\/a><\/h3> \r\n

<\/i>Nov 14, 2024<\/span>Comments Off on Zero-Hour Contracts: What You Need to Know<\/span><\/span><\/span><\/p>

The UK government has recently opened a consultation on the future of zero-hour contracts, a decision with potentially far-reaching consequences for many sectors,... <\/p>\r\nRead More<\/a>\r\n<\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t

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Experience12, The Pop Culture Marketing Agency, Welcomes Nick Swift as Client Services Director<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Run Clubs to Aromatic Billboards: Trends Shaping Experiential Marketing 2024<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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IPM Awards 2024: And the Winners Are..<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>
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Other<\/h2><\/div>\t\t
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\r\nindustry<\/a>Influencer<\/a>News<\/a>Other<\/a>Rewards<\/a>Social<\/a>Uncategorised<\/a><\/span>
<\/i>1<\/a><\/div><\/div> \r\n

Lounges.tv Disrupts Streaming with Creator-First Revenue Model<\/a><\/h3> \r\n

<\/i>Jul 01, 2024<\/span>Comments Off on Lounges.tv Disrupts Streaming with Creator-First Revenue Model<\/span><\/span><\/span><\/p>

Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers... <\/p>\r\nRead More<\/a>\r\n<\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t

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The UK\u2019s Biggest Summer of Sport Brought to Life by C-Screens<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Ambient Launch Lynx scented billboard activation<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Cloud Nine Incentives Announces New Appointment as it Grows Full Service Travel Offering<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t
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Logistics-A Mamouth Task<\/h3>\r\n <\/a>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t\r\n\t\t\t\t \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"home-page.php","meta":{"footnotes":""},"class_list":["post-61","page","type-page","status-publish","hentry"],"yoast_head":"\nIPM Bitesize | Latest news and views on brand activation<\/title>\n<meta name=\"description\" content=\"The IPM is the membership trade body representing the promotion and brand activation industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPM Bitesize | Latest news and views on brand activation\" \/>\n<meta property=\"og:description\" content=\"The IPM is the membership trade body representing the promotion and brand activation industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T13:32:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize | Latest news and views on brand 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