{"id":6133,"date":"2020-02-12T16:40:08","date_gmt":"2020-02-12T16:40:08","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=6133"},"modified":"2020-02-12T16:40:22","modified_gmt":"2020-02-12T16:40:22","slug":"twitter-campaign-brings-hilarious-dating-stories-life","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/","title":{"rendered":"Twitter campaign brings dating stories to life"},"content":{"rendered":"<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/twitter.com\/\">Twitter<\/a><\/span>\u00a0is celebrating its conversations that challenge Valentine&#8217;s day customs with an integrated campaign, including out-of-home, video, and experiential.<\/p>\n<p>The campaign sees straight-talking Tweets take over tube platforms, replacing aspirational ads with awkward humour anyone can all relate to. The Dating Twitter Advice Bureau, launching in London\u2019s Covent Garden, features interactive installations bringing to life authentic Tweets from real people at the heart of its messaging across all channels.<\/p>\n<p><strong>David Wilding, Director of Planning at Twitter UK,<\/strong> says: \u201cThe most hilarious, honest and real accounts of dating aren&#8217;t those found in magazines, romcoms or on the apps, but within the Dating Twitter conversation. People come to Twitter to talk about what they <em>really<\/em> think about love and dating &#8211; the good, bad, awkward. We want to honour the true reality around the modern world of dating on Valentine\u2019s Day, by bringing the rawest and relatable Tweets to life at the Advice Bureau, even if it\u2019s not very helpful!\u201d<em> &#8211;\u00a0<\/em><\/p>\n<p>Visitors can browse unique installations inspired by\u00a0real-time Tweets such as the Wheel of Misfortune, Ghosting Graveyard, Gallery of Awkward Silences and x-rated Tweets at the peep show<\/p>\n<p>Twitter will also unveil a satirical film featuring stand-up comedian Phil Wang offering his own weird and wonderful twist on the experiences and advice shared via Twitter.<\/p>\n<p>The London-focused OOH campaign sees platform takeovers of major London tube stations &#8211; Oxford Street, Piccadilly Circus, and Tottenham Court Road &#8211; showcasing the greatest Tweets.<\/p>\n<p>The campaign also includes flyposting of printed assets across Clapham Junction, Queens Town Road Battersea and St Pauls Road Islington.<\/p>\n<p><strong>Tom Pursey, Co-founder &amp; Creative Director at Flying Object,<\/strong> says: \u201cFor Valentine\u2019s Day, when London is full of overpriced set menus and cheesy gifts no-one actually wants, we wanted to give Twitter\u2019s daters a place to share their bitingly true observations, hilarious takes, and to dish out some terrible advice. It\u2019s a time when people need Tweets more than ever, so we\u2019ve put dozens up on out of home, into a video with a brilliant comedian, and into 3D through interactive installations. After all, at the Dating Twitter Advice Bureau, you\u2019re never alone. Even if you are.\u201d<em>\u00a0<\/em><\/p>\n<p>The Dating Twitter Advice Bureau will take place at 7 James Street in Covent Garden and will be open between 13<span style=\"font-size: 13.3333px;\">th<\/span>&#8211; 16<span style=\"font-size: 13.3333px;\">th\u00a0<\/span>February 2020.<\/p>\n<p>To support the campaign, @TwitterUK will be sharing questionable dating advice and updates from the Dating Twitter Advice Bureau throughout the week.<\/p>\n<p>The @TwitterUK handle will host its first \u2018Threadventure\u2019, an interactive Thread journey to help users explore the Advice Bureau directly on the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter\u00a0is celebrating its conversations that challenge Valentine&#8217;s day customs with an integrated campaign, including out-of-home, video, and experiential. The campaign sees straight-talking Tweets take over tube platforms, replacing aspirational ads with awkward humour anyone can all relate to. The Dating Twitter Advice Bureau, launching in London\u2019s Covent Garden, features interactive installations bringing to life authentic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,3,807],"tags":[103,31,2240,118,94],"class_list":["post-6133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-experiential","category-news","tag-content-marketing-tag","tag-experiential-tag","tag-news-1","tag-promotional-marketing","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter campaign brings dating stories to life - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter campaign brings dating stories to life - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Twitter\u00a0is celebrating its conversations that challenge Valentine&#8217;s day customs with an integrated campaign, including out-of-home, video, and experiential. The campaign sees straight-talking Tweets take over tube platforms, replacing aspirational ads with awkward humour anyone can all relate to. The Dating Twitter Advice Bureau, launching in London\u2019s Covent Garden, features interactive installations bringing to life authentic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-12T16:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-12T16:40:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/\",\"url\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/\",\"name\":\"Twitter campaign brings dating stories to life - IPM Bitesize\",\"isPartOf\":{\"@id\":\"https:\/\/www.promomarketing.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png\",\"datePublished\":\"2020-02-12T16:40:08+00:00\",\"dateModified\":\"2020-02-12T16:40:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#primaryimage\",\"url\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png\",\"contentUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png\",\"width\":1600,\"height\":776},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promomarketing.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Twitter campaign brings dating stories to life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promomarketing.info\/#website\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize\",\"description\":\"The Institute of Promotional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promomarketing.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\",\"name\":\"IPM Bitesize\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"caption\":\"IPM Bitesize\"},\"url\":\"https:\/\/www.promomarketing.info\/author\/admin_promo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Twitter campaign brings dating stories to life - IPM Bitesize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/","og_locale":"en_GB","og_type":"article","og_title":"Twitter campaign brings dating stories to life - IPM Bitesize","og_description":"Twitter\u00a0is celebrating its conversations that challenge Valentine&#8217;s day customs with an integrated campaign, including out-of-home, video, and experiential. The campaign sees straight-talking Tweets take over tube platforms, replacing aspirational ads with awkward humour anyone can all relate to. The Dating Twitter Advice Bureau, launching in London\u2019s Covent Garden, features interactive installations bringing to life authentic [&hellip;]","og_url":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/","og_site_name":"IPM Bitesize","article_published_time":"2020-02-12T16:40:08+00:00","article_modified_time":"2020-02-12T16:40:22+00:00","og_image":[{"width":1600,"height":776,"url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png","type":"image\/png"}],"author":"IPM Bitesize","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IPM Bitesize","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/","url":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/","name":"Twitter campaign brings dating stories to life - IPM Bitesize","isPartOf":{"@id":"https:\/\/www.promomarketing.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#primaryimage"},"image":{"@id":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png","datePublished":"2020-02-12T16:40:08+00:00","dateModified":"2020-02-12T16:40:22+00:00","author":{"@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997"},"breadcrumb":{"@id":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#primaryimage","url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png","contentUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2020\/02\/Twitter.png","width":1600,"height":776},{"@type":"BreadcrumbList","@id":"https:\/\/www.promomarketing.info\/twitter-campaign-brings-hilarious-dating-stories-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promomarketing.info\/"},{"@type":"ListItem","position":2,"name":"Twitter campaign brings dating stories to life"}]},{"@type":"WebSite","@id":"https:\/\/www.promomarketing.info\/#website","url":"https:\/\/www.promomarketing.info\/","name":"IPM Bitesize","description":"The Institute of Promotional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promomarketing.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997","name":"IPM Bitesize","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","caption":"IPM Bitesize"},"url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/6133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/comments?post=6133"}],"version-history":[{"count":0,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/6133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media\/6134"}],"wp:attachment":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media?parent=6133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/categories?post=6133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/tags?post=6133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}