{"id":6263,"date":"2020-03-10T16:38:02","date_gmt":"2020-03-10T16:38:02","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=6263"},"modified":"2020-03-10T16:38:02","modified_gmt":"2020-03-10T16:38:02","slug":"birds-eye-searches-britains-favourite-fish-finger-sandwich-launch-birds-eye-butties-2020","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/birds-eye-searches-britains-favourite-fish-finger-sandwich-launch-birds-eye-butties-2020\/","title":{"rendered":"Birds Eye searches for Britain\u2019s favourite fish finger sandwich with launch of  \u2018The Birds Eye Butties 2020\u2019"},"content":{"rendered":"<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.birdseye.co.uk\/\">Birds Eye<\/a><strong>, <\/strong><\/span>the frozen food giant brand, is launching \u2018The Birds Eye Butties 2020\u2019, a campaign to recognise Britain\u2019s favourite fish finger sandwich. The initiative was developed in partnership with creative agency <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/elvislondon.com\/\">ELVIS<\/a><\/span>.<\/p>\n<p>The campaign is a new take on Birds Eye\u2019s Fish Finger Sandwich Awards, which originally launched in 2017, and aims to create buzz and engagement as well as driving sales of Birds Eye fish fingers.<\/p>\n<p>With the launch of \u2018The Birds Eye Butties 2020\u2019, the brand is opening up the search for the best fish finger sandwich in Britain to a people\u2019s vote for the first time. The campaign invites people to make their own fish finger sandwich and upload a recipe to social channels, using the #BirdsEyeButties hashtag. Consumers will then have the chance to choose from one of four finalists selected by Birds Eye, with the winner being announced on social media and awarded a year\u2019s supply of fish fingers.<\/p>\n<p>ELVIS and Birds Eye have developed a social push to support the launch, with content showcasing different ways to enjoy a fish finger sandwich, all designed to inspire people to create their own, unique take on the comfort food classic. Activity will run across Facebook and Instagram.<\/p>\n<p>Media planning and buying for the campaign is by<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.zenithmedia.com\/\"><strong> Zenith<\/strong><\/a><\/span>, with PR by <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.cirkle.com\/\"><strong>Cirkle<\/strong><\/a><\/span>.<\/p>\n<p><strong>Sarah Koppens, Marketing Director, Birds Eye, <\/strong>said: \u201cFish finger sandwiches are an iconic part of our culture. We wanted to tap into the huge love for them and get the whole country voting for their ultimate version. \u2018The Birds Eye Butties 2020\u2019 is a step towards making the brand even more synonymous with this classic British favourite. We want to encourage people to eat more fish via exciting recipes and by inspiring them with infinite combinations.\u201d<\/p>\n<p><strong>Neale Horrigan, Executive Creative Director, ELVIS, <\/strong>added: \u201cThere aren\u2019t many people who don\u2019t love a fish finger sandwich or at least have an opinion on what constitutes the perfect one. Creating \u2018The Birds Eye Butties 2020\u2019 means that Birds Eye &#8211; who almost have a duty as the originator &#8211; are able to facilitate this debate. And, as excited as we are to be a part of this, we are even more excited to find out what wins.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birds Eye, the frozen food giant brand, is launching \u2018The Birds Eye Butties 2020\u2019, a campaign to recognise Britain\u2019s favourite fish finger sandwich. The initiative was developed in partnership with creative agency ELVIS. The campaign is a new take on Birds Eye\u2019s Fish Finger Sandwich Awards, which originally launched in 2017, and aims to create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,2,807],"tags":[109,68,2240],"class_list":["post-6263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital","category-news","tag-content","tag-digital-2","tag-news-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Birds Eye searches for Britain\u2019s favourite fish finger sandwich with launch of \u2018The Birds Eye Butties 2020\u2019 - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/birds-eye-searches-britains-favourite-fish-finger-sandwich-launch-birds-eye-butties-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birds Eye searches for Britain\u2019s favourite fish finger sandwich with launch of \u2018The Birds Eye Butties 2020\u2019 - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Birds Eye, the frozen food giant brand, is launching \u2018The Birds Eye Butties 2020\u2019, a campaign to recognise Britain\u2019s favourite fish finger sandwich. 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