{"id":6937,"date":"2021-09-17T10:18:44","date_gmt":"2021-09-17T09:18:44","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=6937"},"modified":"2021-09-17T10:18:44","modified_gmt":"2021-09-17T09:18:44","slug":"covid-featured-case-study-one-million-meals-tlc-marketing","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/","title":{"rendered":"Covid Featured Case Study-One Million Meals from TLC Marketing"},"content":{"rendered":"

In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry\u2019s specialism and creativity in overcoming very difficult circumstance.<\/p>\n

All of the 6 case studies were selected by a panel of judges from a much wider pool of impressive work carried out by IPM member organisations and this week we are featuring this submission from TLC.<\/p>\n

One Million Meals<\/strong><\/p>\n

Campaign Managers<\/p>\n

Rob Scott, Group Creative Director, TLC Marketing Ltd<\/p>\n

Client name, \u00a0OMM<\/p>\n

Feeding frontline workers for free<\/strong><\/p>\n

Campaign Video<\/a><\/span><\/p>\n

One Million Meals (OMM) was the creation of an entrepreneur who wanted to tackle two of the highest profile aspects the Covid 19 pandemic in one solution. Support and feed our frontline hero\u2019s \u2013 Keep our catering industry alive. Through the creation of www.onemilliommeals.uk<\/span><\/strong><\/a> donors were able to donate at various levels and the proceeds were used entirely to supply frontline staff with wholesome hot food created from local restaurant \/ catering organisations. A truly fantastic concept but as with many philanthropic endeavours in a not-for-profit enterprise they lacked the media exposure to get the traction needed to be successful.<\/p>\n

OMM engaged TLC\u2019s creative department who used design, creativity and its media contacts to achieve valuable cut through at a time when every other charitable cause was trying to do the same. Donating their time for free, TLC breathed new life into the logo and secured over \u00a3100,000 of free media, including celebrity endorsements from David Beckham and Amir Khan. The campaign was recognised by the Prime Minister Boris Johnson who sent a personal message of thanks to the founders. How they managed to get the Proclaimers to agree to the re-wording of \u201c500 miles\u201d is just one fantastic example of their boundless energy and resourcefulness.<\/p>\n

Judges\u2019 quote<\/em><\/p>\n

\u201cWhile, by their own admission OMM was \u201clate to the party\u201d you can\u2019t deny the impressive\u00a0<\/em>list of media\u2010friendly names who endorsed the activity and the positive intent behind it.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry\u2019s specialism and creativity in overcoming very difficult circumstance. All of the 6 case studies were selected by a panel of judges from a much wider pool of impressive work […]<\/p>\n","protected":false},"author":1,"featured_media":6945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,965,3046,807],"tags":[89,258,112,111],"class_list":["post-6937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign-of-the-week","category-charity","category-covid-19","category-news","tag-food","tag-industry-news","tag-institute-of-promotional-marketing","tag-ipm-tag"],"yoast_head":"\nCovid Featured Case Study-One Million Meals from TLC Marketing - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Covid Featured Case Study-One Million Meals from TLC Marketing - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry\u2019s specialism and creativity in overcoming very difficult circumstance. All of the 6 case studies were selected by a panel of judges from a much wider pool of impressive work […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T09:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/\",\"url\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/\",\"name\":\"Covid Featured Case Study-One Million Meals from TLC Marketing - IPM Bitesize\",\"isPartOf\":{\"@id\":\"https:\/\/www.promomarketing.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png\",\"datePublished\":\"2021-09-17T09:18:44+00:00\",\"dateModified\":\"2021-09-17T09:18:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#primaryimage\",\"url\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png\",\"contentUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png\",\"width\":1600,\"height\":776},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promomarketing.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Covid Featured Case Study-One Million Meals from TLC Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promomarketing.info\/#website\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize\",\"description\":\"The Institute of Promotional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promomarketing.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\",\"name\":\"IPM Bitesize\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"caption\":\"IPM Bitesize\"},\"url\":\"https:\/\/www.promomarketing.info\/author\/admin_promo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Covid Featured Case Study-One Million Meals from TLC Marketing - IPM Bitesize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Covid Featured Case Study-One Million Meals from TLC Marketing - IPM Bitesize","og_description":"In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry\u2019s specialism and creativity in overcoming very difficult circumstance. All of the 6 case studies were selected by a panel of judges from a much wider pool of impressive work […]","og_url":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/","og_site_name":"IPM Bitesize","article_published_time":"2021-09-17T09:18:44+00:00","og_image":[{"width":1600,"height":776,"url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png","type":"image\/png"}],"author":"IPM Bitesize","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IPM Bitesize","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/","url":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/","name":"Covid Featured Case Study-One Million Meals from TLC Marketing - IPM Bitesize","isPartOf":{"@id":"https:\/\/www.promomarketing.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png","datePublished":"2021-09-17T09:18:44+00:00","dateModified":"2021-09-17T09:18:44+00:00","author":{"@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997"},"breadcrumb":{"@id":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#primaryimage","url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png","contentUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2021\/09\/TLC_IPM.png","width":1600,"height":776},{"@type":"BreadcrumbList","@id":"https:\/\/www.promomarketing.info\/covid-featured-case-study-one-million-meals-tlc-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promomarketing.info\/"},{"@type":"ListItem","position":2,"name":"Covid Featured Case Study-One Million Meals from TLC Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.promomarketing.info\/#website","url":"https:\/\/www.promomarketing.info\/","name":"IPM Bitesize","description":"The Institute of Promotional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promomarketing.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997","name":"IPM Bitesize","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","caption":"IPM Bitesize"},"url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/6937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/comments?post=6937"}],"version-history":[{"count":0,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/6937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media\/6945"}],"wp:attachment":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media?parent=6937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/categories?post=6937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/tags?post=6937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}