{"id":7154,"date":"2022-08-02T15:34:44","date_gmt":"2022-08-02T14:34:44","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7154"},"modified":"2022-08-03T15:52:53","modified_gmt":"2022-08-03T14:52:53","slug":"midlands-agency-folk-lead-the-creative-direction-of-the-pret-at-home-campaign","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/midlands-agency-folk-lead-the-creative-direction-of-the-pret-at-home-campaign\/","title":{"rendered":"Midlands Agency, Folk, lead the creative direction of the Pret \u2018At Home\u2019 campaign"},"content":{"rendered":"\n<p>Birmingham based Creative Marketing Agency <a href=\"https:\/\/www.folk-agency.com\/\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Folk<\/span><\/strong><\/a>, announced the arrival of the Pret \u2018At Home\u2019 range in retailers by developing a set of four key visuals to announce the Pret coffee and wider breakfast range to consumers. The simple, modular design allowed for easy translation onto POSM and across digital.<\/p>\n\n\n\n<p>The work encompassed in store and social activations along the path to purchase to encourage shoppers to buy. Alongside this Folk created a detailed shopper toolkit to offer a comprehensive \u2018best practice\u2019 guide for use of assets created.<\/p>\n\n\n\n<p>The Pret \u2018At Home\u2019 campaign was successfully launched throughout UK retailers and ran across in store point of sale, print literature, digital and social channels.<\/p>\n\n\n\n<p>Jamie Dundala, Innovation Brand Manager at JDE said \u201cThe Folk team were wonderfully easy to work with on the launch of our Pret at home coffee range. Translating our creative brief into best in class assets accompanied by an easy to use toolkit made it really easy to bring our portfolio to the trade.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birmingham based Creative Marketing Agency Folk, announced the arrival of the Pret \u2018At Home\u2019 range in retailers by developing a set of four key visuals to announce the Pret coffee and wider breakfast range to consumers. The simple, modular design allowed for easy translation onto POSM and across digital. The work encompassed in store and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,1061,807,4],"tags":[68,2240,193,76],"class_list":["post-7154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-industry","category-ipm","category-news","category-shopper","tag-digital-2","tag-news-1","tag-point-of-sale","tag-shopper-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Midlands Agency, Folk, lead the creative direction of the Pret \u2018At Home\u2019 campaign - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/midlands-agency-folk-lead-the-creative-direction-of-the-pret-at-home-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Midlands Agency, Folk, lead the creative direction of the Pret \u2018At Home\u2019 campaign - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Birmingham based Creative Marketing Agency Folk, announced the arrival of the Pret \u2018At Home\u2019 range in retailers by developing a set of four key visuals to announce the Pret coffee and wider breakfast range to consumers. The simple, modular design allowed for easy translation onto POSM and across digital. The work encompassed in store and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/midlands-agency-folk-lead-the-creative-direction-of-the-pret-at-home-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T14:34:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-03T14:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/08\/Folk-Pret-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/midlands-agency-folk-lead-the-creative-direction-of-the-pret-at-home-campaign\/\",\"url\":\"https:\/\/www.promomarketing.info\/midlands-agency-folk-lead-the-creative-direction-of-the-pret-at-home-campaign\/\",\"name\":\"Midlands Agency, Folk, lead the creative direction of the Pret \u2018At Home\u2019 campaign - 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