{"id":7227,"date":"2022-12-07T16:46:26","date_gmt":"2022-12-07T16:46:26","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7227"},"modified":"2022-12-07T16:46:28","modified_gmt":"2022-12-07T16:46:28","slug":"activation-help-walls-bring-it-home","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/","title":{"rendered":"Activation Help Wall&#8217;s Bring It Home"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.weareactivation.com\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Activation<\/span><\/a><\/strong> was briefed by Wall\u2019s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup \u2013 the resulting social posts are some of the agency\u2019s funnest work yet (even if we do say so themselves!).<\/p>\n\n\n\n<p>As many of you may know, the World Cup is a prime occasion for snacking. So what better time to remind shoppers of Wall\u2019s delicious Scotch Eggs?!&nbsp; Of course, there\u2019s a lot of noise around the World Cup, so the agency knew they had to work hard to stand out.<\/p>\n\n\n\n<p>Their audience insight suggested the best way to drive awareness and increase consideration was to target their core audience with paid advertising on Facebook.&nbsp; This ran over two weeks, falling nicely in line with the group stages of the World Cup.<\/p>\n\n\n\n<p>Armed with more football puns than they knew what to do with \u2013 they came up with a trio of simple, fun and playful (or, slightly weird and random\u2026) animations \u2013 all created to grab the attention of Morrisons shoppers.<\/p>\n\n\n\n<p>To get people to interact with the posts (even though it wasn\u2019t one of main aims to begin with), they incentivised one of the paid posts with a chance to win 1 of 5 Wall\u2019s matchday snack packs.<\/p>\n\n\n\n<p>To be in with a chance of winning, all people had to do was leave a comment telling us who else would be in their dream Eggland squad.&nbsp; Comments flooded in quicker than you could say \u2018Football\u2019s coming home\u2019.<\/p>\n\n\n\n<p>Back of the net!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activation was briefed by Wall\u2019s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup \u2013 the resulting social posts are some of the agency\u2019s funnest work yet (even if we do say so themselves!). As many of you may know, the World Cup is a prime occasion for snacking. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3081,807,4],"tags":[42,76],"class_list":["post-7227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentive-1","category-news","category-shopper","tag-competitions","tag-shopper-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Activation Help Wall&#039;s Bring It Home - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activation Help Wall&#039;s Bring It Home - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Activation was briefed by Wall\u2019s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup \u2013 the resulting social posts are some of the agency\u2019s funnest work yet (even if we do say so themselves!). As many of you may know, the World Cup is a prime occasion for snacking. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-07T16:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T16:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"770\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/\",\"url\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/\",\"name\":\"Activation Help Wall's Bring It Home - IPM Bitesize\",\"isPartOf\":{\"@id\":\"https:\/\/www.promomarketing.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png\",\"datePublished\":\"2022-12-07T16:46:26+00:00\",\"dateModified\":\"2022-12-07T16:46:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#primaryimage\",\"url\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png\",\"contentUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png\",\"width\":1400,\"height\":770},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promomarketing.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Activation Help Wall&#8217;s Bring It Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promomarketing.info\/#website\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize\",\"description\":\"The Institute of Promotional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promomarketing.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\",\"name\":\"IPM Bitesize\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"caption\":\"IPM Bitesize\"},\"url\":\"https:\/\/www.promomarketing.info\/author\/admin_promo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Activation Help Wall's Bring It Home - IPM Bitesize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/","og_locale":"en_GB","og_type":"article","og_title":"Activation Help Wall's Bring It Home - IPM Bitesize","og_description":"Activation was briefed by Wall\u2019s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup \u2013 the resulting social posts are some of the agency\u2019s funnest work yet (even if we do say so themselves!). As many of you may know, the World Cup is a prime occasion for snacking. [&hellip;]","og_url":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/","og_site_name":"IPM Bitesize","article_published_time":"2022-12-07T16:46:26+00:00","article_modified_time":"2022-12-07T16:46:28+00:00","og_image":[{"width":1400,"height":770,"url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png","type":"image\/png"}],"author":"IPM Bitesize","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IPM Bitesize","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/","url":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/","name":"Activation Help Wall's Bring It Home - IPM Bitesize","isPartOf":{"@id":"https:\/\/www.promomarketing.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#primaryimage"},"image":{"@id":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png","datePublished":"2022-12-07T16:46:26+00:00","dateModified":"2022-12-07T16:46:28+00:00","author":{"@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997"},"breadcrumb":{"@id":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#primaryimage","url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png","contentUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2022\/12\/Activation-Walls-1400.png","width":1400,"height":770},{"@type":"BreadcrumbList","@id":"https:\/\/www.promomarketing.info\/activation-help-walls-bring-it-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promomarketing.info\/"},{"@type":"ListItem","position":2,"name":"Activation Help Wall&#8217;s Bring It Home"}]},{"@type":"WebSite","@id":"https:\/\/www.promomarketing.info\/#website","url":"https:\/\/www.promomarketing.info\/","name":"IPM Bitesize","description":"The Institute of Promotional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promomarketing.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997","name":"IPM Bitesize","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","caption":"IPM Bitesize"},"url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/comments?post=7227"}],"version-history":[{"count":0,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media\/7228"}],"wp:attachment":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media?parent=7227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/categories?post=7227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/tags?post=7227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}