{"id":7246,"date":"2023-01-18T17:01:44","date_gmt":"2023-01-18T17:01:44","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7246"},"modified":"2023-01-18T17:01:45","modified_gmt":"2023-01-18T17:01:45","slug":"monetising-the-metaverse-opinion-by-together-agency","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/monetising-the-metaverse-opinion-by-together-agency\/","title":{"rendered":"Monetising The Metaverse-Opinion By Together Agency"},"content":{"rendered":"\n<p>Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise?<\/p>\n\n\n\n<p>At <strong><a href=\"https:\/\/togetheragency.co.uk\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Together Agency<\/span><\/a><\/strong>, we\u2019re always identifying relevant trends to keep our clients at the forefront of brand development.<br><br>That\u2019s why we\u2019ve taken a deep dive into the Metaverse. As people bypass traditional media, the Metaverse offers new ways for brands to engage and excite audiences. For industry creatives, it&#8217;s an opportunity to break with convention.<\/p>\n\n\n\n<p>The Metaverse has been hailed as the next generation internet. Facebook has staked its future on it, expecting it to be an immersive, 3D experience. \u2018Its defining quality will be a feeling of presence, like you are right there with another person, or in another place.\u2019 At this moment, it\u2019s a testing ground for many household brands \u2013 each seeking to understand how they might want to show up in people\u2019s lives as more of us start spending our time there. Whether you\u2019ve grasped what the Metaverse is or not, in a few years\u2019 time vast swathes of the population will be living alternate lives in this digital universe. They will gain access with VR headsets or AR glasses \u2013 or maybe a next generation smart phone. They will be able to \u2018jump\u2019 between different Metaverse platforms (such as Fortnite and Sandbox) via \u2018fixed identity avatars\u2019 that are recognised by others. They will be able to interact and socialise with \u2018physicality\u2019.<\/p>\n\n\n\n<p>&#8220;By 2026, 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social and\/or entertainment.&#8221; Source: Gartner Inc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ALL THE FASHION<\/strong><\/h3>\n\n\n\n<p>With traditional ad campaigns losing impact, progressive brands of all sizes have been experimenting in virtual reality spaces. In March this year, the first ever Metaverse Fashion Week hosted more than 70 apparel brands on the&nbsp;<a href=\"https:\/\/decentraland.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Decentraland<\/strong><\/a>&nbsp;platform, attracting audiences well over 100,000.<\/p>\n\n\n\n<p>Making the point that the Metaverse isn\u2019t just for fashionistas, Unilever has been demonstrating how everyday brands such as&nbsp;<a href=\"https:\/\/www.hellmanns.com\/us\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hellmann\u2019s Mayonnaise<\/strong><\/a>&nbsp;can also play. In 2020, the brand launched its very own island in Nintendo\u2019s Animal Crossing game. It inspired gamers to reduce food waste and trigger donations to a charity fighting food waste. It\u2019s a great example of how a brand can land a positive message in an original way.<\/p>\n\n\n\n<p>At a time when experiences matter more, the Metaverse enables everyday brands ways to excite and engage a new generation of consumers, as well as gamers and anyone else prepared to take the plunge.<\/p>\n\n\n\n<p>Check out our latest blog <strong><a href=\"https:\/\/togetheragency.co.uk\/news\/monetising-the-metaverse\">here<\/a><\/strong> and discover who the other brands are that are monetising this latest trend.&nbsp;<\/p>\n\n\n\n<p><a href=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we\u2019re always identifying relevant trends to keep our clients at the forefront of brand development. That\u2019s why we\u2019ve taken a deep dive into the Metaverse. As people bypass traditional media, the Metaverse offers new ways for brands to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,442,2462],"tags":[3120,391],"class_list":["post-7246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-opinion-1","category-other","tag-metaverse","tag-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monetising The Metaverse-Opinion By Together Agency - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/monetising-the-metaverse-opinion-by-together-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetising The Metaverse-Opinion By Together Agency - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we\u2019re always identifying relevant trends to keep our clients at the forefront of brand development. That\u2019s why we\u2019ve taken a deep dive into the Metaverse. 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