{"id":7282,"date":"2023-03-29T11:25:15","date_gmt":"2023-03-29T10:25:15","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7282"},"modified":"2023-03-29T11:25:19","modified_gmt":"2023-03-29T10:25:19","slug":"9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/","title":{"rendered":"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.mando.co.uk\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Mando<\/span><\/a><\/strong> are delighted to share details of the latest campaign they have worked on for the Infamous Treasury Wine Estates brand, <span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong><a href=\"https:\/\/gbl.19crimes.com\/)\">19 Crimes<\/a><\/strong>.<\/span>\u00a0 TWE have launched the ultimate treasure hunt, giving customers the chance to win a share of \u00a3100,000 in the UK and \u20ac2,500 in ROI.\u00a0 The campaign challenges the nation to find one of four hundred limited-edition \u201819<sup>th<\/sup> corks\u2019 worth \u00a3250 each in the UK and one of ten limited-edition corks worth \u20ac250 in ROI.<\/p>\n\n\n\n<p>Mando have worked closely alongside independent marketing agency <strong><a href=\"https:\/\/www.lovelemons.co.uk\/\">Make Lemonade Limited<\/a><\/strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/span>to aid in the promotional concept, route of entry planning and implementation of the campaign with a key focus being the security of the winning corks, the digital claim route and covering the financial risk of the campaign with a Fixed Fee.<\/p>\n\n\n\n<p>The winning corks are concealed within Promotional 750ml bottles of 19 Crimes Red Wine, Uprising, Chard, Sauv Block and Revolutionary Rose and can be found in supermarkets and impulse channels.\u00a0 Promotional bottles feature an innovative sticker wrap neck-collar with a QR code to direct consumers to the campaign microsite, the19thcork.com, built by the team at <span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong><a href=\"https:\/\/thedigitalmaze.com\/\">The Digital Maze<\/a><\/strong>.<\/span><\/p>\n\n\n\n<p>Leonie Walker, MD of Mando Promotions, says \u201cIt\u2019s been fascinating seeing this campaign develop over the months to what we see on shelf today.&nbsp; From the initial brief from Make Lemonade, to the mechanic design, the factory visits and microsite development.&nbsp; It\u2019s been a pleasure working with the wider team of suppliers on this exciting and much loved campaign.\u201d<\/p>\n\n\n\n<p>Maria Sze, Founder Make Lemonade Limited: \u201cThe 19th Cork is almost legendary amongst 19 Crimes consumers. We needed a team who could work with TWE supply chain to ensure the ultimate brand treasure hunt was executed fairly and securely. Having worked with Mando numerous times in the past, we knew they\u2019d be a great partner to help us deliver the campaign.\u201d<\/p>\n\n\n\n<p>Ben Blake, Marketing Director at Treasury Wine Estates, says: \u201cThrough the winning 19th cork campaign, we are striving to provide our customers with memorable and engaging experiences that push the boundaries of the wine category and encourage our consumers to discover more. The 19th cork campaign is unique and we are confident it will drive visibility of the 19 crimes brand.\u201d<\/p>\n\n\n\n<p>If you\u2019d like more information on this campaign, or would like to find out how <strong><a href=\"https:\/\/www.mando.co.uk\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Mando<\/span><\/a><\/strong> or the wider team can help bring your campaign concept to life, please get in touch with Leonie Walker leonie.walker@mando.co.uk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mando are delighted to share details of the latest campaign they have worked on for the Infamous Treasury Wine Estates brand, 19 Crimes.\u00a0 TWE have launched the ultimate treasure hunt, giving customers the chance to win a share of \u00a3100,000 in the UK and \u20ac2,500 in ROI.\u00a0 The campaign challenges the nation to find one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[807,611,3078,4],"tags":[673,2240,25,13,76],"class_list":["post-7282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-prize-promotion","category-sales-promotions-1","category-shopper","tag-fixed-fee","tag-news-1","tag-on-pack-promotion","tag-prize-promotion-tag","tag-shopper-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Mando are delighted to share details of the latest campaign they have worked on for the Infamous Treasury Wine Estates brand, 19 Crimes.\u00a0 TWE have launched the ultimate treasure hunt, giving customers the chance to win a share of \u00a3100,000 in the UK and \u20ac2,500 in ROI.\u00a0 The campaign challenges the nation to find one [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T10:25:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T10:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/\",\"url\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/\",\"name\":\"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN - IPM Bitesize\",\"isPartOf\":{\"@id\":\"https:\/\/www.promomarketing.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png\",\"datePublished\":\"2023-03-29T10:25:15+00:00\",\"dateModified\":\"2023-03-29T10:25:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#primaryimage\",\"url\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png\",\"contentUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png\",\"width\":1400,\"height\":776},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promomarketing.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promomarketing.info\/#website\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize\",\"description\":\"The Institute of Promotional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promomarketing.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\",\"name\":\"IPM Bitesize\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"caption\":\"IPM Bitesize\"},\"url\":\"https:\/\/www.promomarketing.info\/author\/admin_promo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN - IPM Bitesize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN - IPM Bitesize","og_description":"Mando are delighted to share details of the latest campaign they have worked on for the Infamous Treasury Wine Estates brand, 19 Crimes.\u00a0 TWE have launched the ultimate treasure hunt, giving customers the chance to win a share of \u00a3100,000 in the UK and \u20ac2,500 in ROI.\u00a0 The campaign challenges the nation to find one [&hellip;]","og_url":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/","og_site_name":"IPM Bitesize","article_published_time":"2023-03-29T10:25:15+00:00","article_modified_time":"2023-03-29T10:25:19+00:00","og_image":[{"width":1400,"height":776,"url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png","type":"image\/png"}],"author":"IPM Bitesize","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IPM Bitesize","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/","url":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/","name":"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN - IPM Bitesize","isPartOf":{"@id":"https:\/\/www.promomarketing.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png","datePublished":"2023-03-29T10:25:15+00:00","dateModified":"2023-03-29T10:25:19+00:00","author":{"@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997"},"breadcrumb":{"@id":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#primaryimage","url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png","contentUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/03\/Mando-19-CRIMES-LANDSCAPE-1400.png","width":1400,"height":776},{"@type":"BreadcrumbList","@id":"https:\/\/www.promomarketing.info\/9-crimes-uncorks-the-ultimate-treasure-hunt-this-spring-with-their-find-the-19th-cork-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promomarketing.info\/"},{"@type":"ListItem","position":2,"name":"9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR \u2018FIND THE 19th CORK\u2019 CAMPAIGN"}]},{"@type":"WebSite","@id":"https:\/\/www.promomarketing.info\/#website","url":"https:\/\/www.promomarketing.info\/","name":"IPM Bitesize","description":"The Institute of Promotional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promomarketing.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997","name":"IPM Bitesize","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","caption":"IPM Bitesize"},"url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/comments?post=7282"}],"version-history":[{"count":0,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media\/7283"}],"wp:attachment":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media?parent=7282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/categories?post=7282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/tags?post=7282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}