{"id":7350,"date":"2023-07-06T14:36:50","date_gmt":"2023-07-06T13:36:50","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7350"},"modified":"2023-07-06T14:36:53","modified_gmt":"2023-07-06T13:36:53","slug":"virgin-voyages-powers-ai-to-push-jlo-partnership","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/","title":{"rendered":"Virgin Voyages powers AI to push JLo partnership"},"content":{"rendered":"\n<p>In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez.<\/p>\n\n\n\n<p>Aptly named JEN AI, the campaign allows voyagers to create a personalised invitation video from JLo, to then share with friends encouraging them to consider a Virgin Voyage Cruise.<\/p>\n\n\n\n<p>Since receiving its inaugural ship the Scarlet Lady in February 2020 just before the height of the pandemic, Virgin Voyages have gone on to win numerous cruise critic awards for their service, cabins and overall experience.<\/p>\n\n\n\n<p>This latest campaign aims to strengthen its position by targeting new audiences and groups. This utilisation of AI appears to tick quite a few marketing boxes, driving leads for potential new voyagers, and capturing customer data whilst providing a strong element of personalisation.<\/p>\n\n\n\n<p>Click <strong><span class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/voyagewithjen.ai\/\">Here,<\/a><\/span><\/strong><a href=\"https:\/\/voyagewithjen.ai\/)\"><span class=\"has-inline-color has-vivid-purple-color\"> <\/span><\/a>to explore JEN AI<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"geodir-embed-container\"><iframe loading=\"lazy\" title=\"Jen AI Commercial\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/XTN5wX3bUzs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Last month the IPM polled LinkedIn audiences with the following question\u2026 <em>\u201cAre you or your business thinking about how AI might become a factor in your promotional marketing campaigns in the future?\u201d <\/em>with 64% of respondents answering, Yes, actively. Interestingly this still leaves 34% who are not yet considering the impacts and potential utilisation of AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/AI-screenshot-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"380\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/AI-screenshot-1-edited-1.png\" alt=\"\" class=\"wp-image-7355\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/AI-screenshot-1-edited-1.png 541w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/AI-screenshot-1-edited-1-300x211.png 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez. Aptly named JEN AI, the campaign allows voyagers to create a personalised invitation video from JLo, to then share with friends encouraging them to consider a Virgin Voyage Cruise. Since receiving its inaugural ship the Scarlet Lady [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,807,3072],"tags":[2313,45],"class_list":["post-7350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-partnerships-2","tag-artificial-intelligence","tag-partnerships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virgin Voyages powers AI to push JLo partnership - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Voyages powers AI to push JLo partnership - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez. Aptly named JEN AI, the campaign allows voyagers to create a personalised invitation video from JLo, to then share with friends encouraging them to consider a Virgin Voyage Cruise. Since receiving its inaugural ship the Scarlet Lady [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T13:36:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-06T13:36:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/\",\"url\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/\",\"name\":\"Virgin Voyages powers AI to push JLo partnership - IPM Bitesize\",\"isPartOf\":{\"@id\":\"https:\/\/www.promomarketing.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png\",\"datePublished\":\"2023-07-06T13:36:50+00:00\",\"dateModified\":\"2023-07-06T13:36:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#primaryimage\",\"url\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png\",\"contentUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png\",\"width\":1400,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promomarketing.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Virgin Voyages powers AI to push JLo partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promomarketing.info\/#website\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize\",\"description\":\"The Institute of Promotional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promomarketing.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\",\"name\":\"IPM Bitesize\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"caption\":\"IPM Bitesize\"},\"url\":\"https:\/\/www.promomarketing.info\/author\/admin_promo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virgin Voyages powers AI to push JLo partnership - IPM Bitesize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/","og_locale":"en_GB","og_type":"article","og_title":"Virgin Voyages powers AI to push JLo partnership - IPM Bitesize","og_description":"In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez. Aptly named JEN AI, the campaign allows voyagers to create a personalised invitation video from JLo, to then share with friends encouraging them to consider a Virgin Voyage Cruise. Since receiving its inaugural ship the Scarlet Lady [&hellip;]","og_url":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/","og_site_name":"IPM Bitesize","article_published_time":"2023-07-06T13:36:50+00:00","article_modified_time":"2023-07-06T13:36:53+00:00","og_image":[{"width":1400,"height":700,"url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png","type":"image\/png"}],"author":"IPM Bitesize","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IPM Bitesize","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/","url":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/","name":"Virgin Voyages powers AI to push JLo partnership - IPM Bitesize","isPartOf":{"@id":"https:\/\/www.promomarketing.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#primaryimage"},"image":{"@id":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png","datePublished":"2023-07-06T13:36:50+00:00","dateModified":"2023-07-06T13:36:53+00:00","author":{"@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997"},"breadcrumb":{"@id":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#primaryimage","url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png","contentUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/07\/JLO-1400.png","width":1400,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.promomarketing.info\/virgin-voyages-powers-ai-to-push-jlo-partnership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promomarketing.info\/"},{"@type":"ListItem","position":2,"name":"Virgin Voyages powers AI to push JLo partnership"}]},{"@type":"WebSite","@id":"https:\/\/www.promomarketing.info\/#website","url":"https:\/\/www.promomarketing.info\/","name":"IPM Bitesize","description":"The Institute of Promotional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promomarketing.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997","name":"IPM Bitesize","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","caption":"IPM Bitesize"},"url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/comments?post=7350"}],"version-history":[{"count":0,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media\/7351"}],"wp:attachment":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media?parent=7350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/categories?post=7350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/tags?post=7350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}