{"id":7359,"date":"2023-08-07T13:44:59","date_gmt":"2023-08-07T12:44:59","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7359"},"modified":"2023-08-07T13:45:03","modified_gmt":"2023-08-07T12:45:03","slug":"activations-brand-campaign-development-for-walls","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/activations-brand-campaign-development-for-walls\/","title":{"rendered":"Activation’s Brand Campaign Development For Wall’s"},"content":{"rendered":"\n

This year, Activation has been on a journey with Wall\u2019s developing their new brand comms platform.\u00a0 From working through their strategic challenges, audience insights, and brand proposition they have landed on a brand line to bring their comms together under a single, unifying idea.<\/p>\n\n\n\n

With a best-ever recipe, Wall\u2019s continues to do everything it has always done, but now it\u2019s better, not only in terms of quality and taste, but also there\u2019s also a plan for the brand to do more for the people and communities that it serves, by tackling hunger.<\/p>\n\n\n\n

When hunger calls, grab a Wall\u2019s!<\/strong><\/p>\n\n\n\n

The agency has used the new recipe campaign to launch the new line.<\/p>\n\n\n\n

With a challenge to use the new recipe story to get sausage rolls into people\u2019s minds and shopping baskets, they developed a high-reach social campaign focused on awareness and consideration.<\/p>\n\n\n\n

With 64 layers of moreish flaky pastry and mouthwatering sausage filling, Wall\u2019s sausage rolls are better than ever with their best-ever taste and highest-ever quality.  What more do you expect from the nation\u2019s favourite?!<\/p>\n\n\n\n

The team knew that the creative needed a key focus, for them this was \u2018hunger\u2019 \u2013 one of the key purchase factors for the product (and brand!) and something we can all relate to.<\/p>\n\n\n\n

And so \u2018Chomp, chomp, chomp\u2019 was born! A mouthwatering animation that highlights the product\u2019s new recipe as the beautifully photographed sausage roll disappears, one chomp at a time! (Hungry yet?)<\/p>\n\n\n\n

The animation uses a warm voiceover and most importantly, ends with their new brand line\u2026 You can watch it here: https:\/\/youtu.be\/oBIQZbZEmdI<\/a><\/p>\n\n\n\n

When hunger calls, Grab a Wall\u2019s<\/p>\n\n\n\n

The campaign is live on Facebook, Instagram and YouTube currently stopping thumbs and grabbing attention as we speak!<\/p>\n\n\n\n

You\u2019ll be seeing more of this line in months to come as Activation has lots of exciting things coming your way\u2026. Watch this space!<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, Activation has been on a journey with Wall\u2019s developing their new brand comms platform.\u00a0 From working through their strategic challenges, audience insights, and brand proposition they have landed on a brand line to bring their comms together under a single, unifying idea. With a best-ever recipe, Wall\u2019s continues to do everything it has […]<\/p>\n","protected":false},"author":1,"featured_media":7360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,807,3123],"tags":[68,2240,191],"class_list":["post-7359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-social","tag-digital-2","tag-news-1","tag-social"],"yoast_head":"\nActivation's Brand Campaign Development For Wall's - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/activations-brand-campaign-development-for-walls\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activation's Brand Campaign Development For Wall's - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"This year, Activation has been on a journey with Wall\u2019s developing their new brand comms platform.\u00a0 From working through their strategic challenges, audience insights, and brand proposition they have landed on a brand line to bring their comms together under a single, unifying idea. 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