{"id":7390,"date":"2023-10-16T16:38:20","date_gmt":"2023-10-16T15:38:20","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7390"},"modified":"2023-10-16T16:38:22","modified_gmt":"2023-10-16T15:38:22","slug":"activation-team-up-with-benecol-to-offer-a-year-of-good-living","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/activation-team-up-with-benecol-to-offer-a-year-of-good-living\/","title":{"rendered":"Activation team up with Benecol to offer a Year of ‘Good Living’"},"content":{"rendered":"\n

With National Cholesterol Month just round the corner, Activation<\/span><\/a><\/strong> <\/span>have announced the launch of a brand new health-focused promotion for Benecol.\u00a0<\/p>\n\n\n\n

The task was to bring new shoppers into the cholesterol-lowering category by creating a brilliant activation to raise awareness and sales of Benecol through National Cholesterol Month<\/p>\n\n\n\n

Benecol isn\u2019t just a delicious one-off experience or benefit, its positive effect is ongoing and long-term.\u00a0 So the aim was to reinforce this proposition by offering consumers the chance to win a prize that keeps on giving \u2013 a whole year of \u2018good living\u2019.<\/p>\n\n\n\n

And what does a year of \u2018good living\u2019 look like?\u00a0<\/p>\n\n\n\n

Well, it\u2019s a year-round calendar of healthy and enjoyable experiences for winners; the little luxuries consumers may have cut back on in the cost of living crisis. From a year of unlimited cinema to veg box subscription, to house plant gift vouchers, each winner will also be gifted one brilliant prize per month, for a whole year! And what\u2019s more, each winner can choose from a headline prize of a UK spa break or cottage stay.\u00a0<\/p>\n\n\n\n

With entries available with any Benecol purchase, consumers are simply asked to upload their receipts for a chance to win.\u00a0<\/p>\n\n\n\n

The promotion is communicated through multiple touch-points, including retailer media and out of home. Supported through magazine ads, in-aisle POS, ATM advertising and location-based digital programmatic display.<\/p>\n\n\n\n

Live until the end of National Cholesterol Month, check out the website\u00a0here.<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

With National Cholesterol Month just round the corner, Activation have announced the launch of a brand new health-focused promotion for Benecol.\u00a0 The task was to bring new shoppers into the cholesterol-lowering category by creating a brilliant activation to raise awareness and sales of Benecol through National Cholesterol Month Benecol isn\u2019t just a delicious one-off experience […]<\/p>\n","protected":false},"author":1,"featured_media":7391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,807,3077,4],"tags":[68,2249,2240,13,76],"class_list":["post-7390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-rewards-1","category-shopper","tag-digital-2","tag-healthy","tag-news-1","tag-prize-promotion-tag","tag-shopper-tag"],"yoast_head":"\nActivation team up with Benecol to offer a Year of 'Good Living' - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/activation-team-up-with-benecol-to-offer-a-year-of-good-living\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activation team up with Benecol to offer a Year of 'Good Living' - 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