{"id":7433,"date":"2024-04-17T16:45:25","date_gmt":"2024-04-17T15:45:25","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7433"},"modified":"2024-04-17T16:45:28","modified_gmt":"2024-04-17T15:45:28","slug":"ambient-launch-lynx-scented-billboard-activation","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/ambient-launch-lynx-scented-billboard-activation\/","title":{"rendered":"Ambient Launch Lynx scented billboard activation"},"content":{"rendered":"\n<p><a href=\"https:\/\/ambientww.com\/\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Ambient Media Worldwide<\/span><\/strong><\/a><span class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/span>worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand. <\/p>\n\n\n\n<p>To reinforce this message Ambient brought a non-branded, scented billboard to London\u2019s Southbank, with a playful message asking passers-by if they thought the billboard smelt better than a \u00a3200 fragrance. Lynx Black Vanilla was diffused with fragrance across the 10ft billboard, enticing Londoners to lean in and take a sniff. The billboard displaying the results was unveiled by Love Island star and musician Wes Nelson, with support from 11 additional influencers and the sampling of 500 products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand. To reinforce this message [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2303,807,2462,3058],"tags":[31,2089,2309,2240,463,32],"class_list":["post-7433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-influencer","category-news","category-other","category-sampling-1","tag-experiential-tag","tag-gen-z","tag-influencer-1","tag-news-1","tag-out-of-home","tag-sampling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ambient Launch Lynx scented billboard activation - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/ambient-launch-lynx-scented-billboard-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ambient Launch Lynx scented billboard activation - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand. 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