{"id":7443,"date":"2024-04-25T14:38:32","date_gmt":"2024-04-25T13:38:32","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7443"},"modified":"2024-04-30T11:55:56","modified_gmt":"2024-04-30T10:55:56","slug":"delonghi-to-take-the-one-touch-cafe-on-the-road","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/delonghi-to-take-the-one-touch-cafe-on-the-road\/","title":{"rendered":"De\u2019Longhi to take \u2018The One Touch Caf\u00e9\u2019 on the road"},"content":{"rendered":"\n<p>De\u2019Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, <strong><a href=\"https:\/\/www.tro.com\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">TRO<\/span><\/a><\/strong>, to help launch its new product \u2013 Rivelia \u2013 into the market.<\/p>\n\n\n\n<p>TRO will help visitors get hands-on with Rivelia through \u2018The One Touch Caf\u00e9\u2019, an exciting and fresh activation that provides consumers with caf\u00e9 quality coffee at the touch of a button.<\/p>\n\n\n\n<p>In a world where coffee culture is booming but consumers are more time poor than ever before, The One Touch Caf\u00e9 aims to support and enhance the busy and on-the-go consumer lifestyle. Visitors to the pop-up will be able to create their own coffee on the go with just one touch, highlighting the brand\u2019s bean-to-cup credentials and the quality and efficiency of the latest addition to its range.<\/p>\n\n\n\n<p>The activity will kick off in Liverpool on 2<sup>nd<\/sup> May and will journey across an additional five UK cities including Newcastle, Nottingham, Oxford, Bristol and London.<\/p>\n\n\n\n<p>Rob Booker, Account Director, TRO, said: \u201cWe are delighted to continue our partnership with De\u2019Longhi to bring this concept to new audiences. The experience will truly put consumers at the heart, enabling them to discover the product and array of personalisation opportunities for themselves.\u201d<\/p>\n\n\n\n<p>Nadia Hobbs, Partnerships, Sampling and Events Manager, De\u2019Longhi, added: \u201cIt\u2019s great to work with TRO once again. Their audience and channel understanding will undoubtedly enable us to forge strong connections between coffee lovers and Rivelia throughout the country.<\/p>\n\n\n\n<p>\u201cWe can\u2019t wait to introduce the luxury and simplicity of making caf\u00e9 quality coffee at the touch of a button.\u201d<\/p>\n\n\n\n<p>As chosen experiential partner, TRO will offer a complete end-to-end service \u2013 including design, production, logistics and staffing.<\/p>\n\n\n\n<p><em>Last year, TRO helped showcase Eletta Explore via House of De\u2019Longhi \u2013 learn more <\/em><a href=\"https:\/\/www.tro.com\/work\/house-of-delonghi-city-tour\/\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><em>here<\/em><\/span><\/strong><\/a><em><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">.<\/span><\/strong><\/em><\/p>\n\n\n\n<p>The One Touch Caf\u00e9 2024 De\u2019Longhi roadshow dates and locations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Liverpool One \u2013 2<sup>nd<\/sup> \u2013 5<sup>th<\/sup> May<\/li><li>Newcastle Grainger Street \u2013 9<sup>th<\/sup> \u2013 12<sup>th<\/sup> May<\/li><li>Nottingham Victoria Centre \u2013 16<sup>th<\/sup> \u2013 19<sup>th<\/sup> May<\/li><li>Oxford Westgate Centre \u2013 23<sup>rd<\/sup> May \u2013 26<sup>th<\/sup> May<\/li><li>Bristol Cabot Circus \u2013 30<sup>th<\/sup> May \u2013 2<sup>nd<\/sup> June<\/li><li>Westfields, White City, London \u2013 6<sup>th<\/sup> \u2013 9<sup>th<\/sup> June<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>De\u2019Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product \u2013 Rivelia \u2013 into the market. TRO will help visitors get hands-on with Rivelia through \u2018The One Touch Caf\u00e9\u2019, an exciting and fresh activation that provides consumers with caf\u00e9 quality coffee at the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8,807,3058],"tags":[31,2240,32],"class_list":["post-7443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-industry","category-news","category-sampling-1","tag-experiential-tag","tag-news-1","tag-sampling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De\u2019Longhi to take \u2018The One Touch Caf\u00e9\u2019 on the road - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/delonghi-to-take-the-one-touch-cafe-on-the-road\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De\u2019Longhi to take \u2018The One Touch Caf\u00e9\u2019 on the road - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"De\u2019Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product \u2013 Rivelia \u2013 into the market. TRO will help visitors get hands-on with Rivelia through \u2018The One Touch Caf\u00e9\u2019, an exciting and fresh activation that provides consumers with caf\u00e9 quality coffee at the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/delonghi-to-take-the-one-touch-cafe-on-the-road\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T13:38:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T10:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/04\/TRO-Delong-1400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1229\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/delonghi-to-take-the-one-touch-cafe-on-the-road\/\",\"url\":\"https:\/\/www.promomarketing.info\/delonghi-to-take-the-one-touch-cafe-on-the-road\/\",\"name\":\"De\u2019Longhi to take \u2018The One Touch Caf\u00e9\u2019 on the road - 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