{"id":7463,"date":"2024-06-07T12:19:37","date_gmt":"2024-06-07T11:19:37","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7463"},"modified":"2024-06-10T16:03:25","modified_gmt":"2024-06-10T15:03:25","slug":"the-uks-biggest-summer-of-sport-brought-to-life-by-c-screens","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/the-uks-biggest-summer-of-sport-brought-to-life-by-c-screens\/","title":{"rendered":"The UK\u2019s Biggest Summer of Sport Brought to Life by C-Screens"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-normal-font-size\"><br>Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the realm of entertainment.&nbsp;With Summer 2024 poised to deliver one of the biggest sporting calendars in recent years, featuring the Olympics in Paris, the Euros&nbsp;in Germany and Champions League in London, a new era of marketing approaches.&nbsp;To examine the meteoric rise of live fan experiences, and what to expect from sports marketing in 2024, IPM sits down with its latest member,&nbsp;<a href=\"https:\/\/c-screens.com\/\">C-Screens<\/a>, the largest provider of Out-Of-Home Screens in the UK. C-Screens&nbsp;will be bringing multiple&nbsp;pop-up&nbsp;screening events, showing live premium sports all day, from iconic bustling city centres through to high end shopping districts such as Covent Garden. Equipped with&nbsp;large&nbsp;state of the art&nbsp;high-definition LED screens and multiple unique activation spaces,\u202f<a href=\"https:\/\/c-screens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">C-Screens<\/a>\u202foffers ready-made sporting havens,&nbsp;heralding the future of live fan experiences. But first,&nbsp;let\u2019s&nbsp;remind ourselves why 2024 is so special for sports.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T-819x1024.jpg\" alt=\"\" class=\"wp-image-7464\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T-819x1024.jpg 819w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T-240x300.jpg 240w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T-768x960.jpg 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T-600x750.jpg 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T.jpg 1024w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Summer of Sports 2024<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>2023 set a precedent for the UK, with major sporting events injecting a remarkable&nbsp;<a href=\"https:\/\/www.uksport.gov.uk\/news\/2024\/03\/06\/value-of-events-report-2023-launched-alongside-the-sports-consultancy#:~:text=2023%20was%20an%20extremely%20successful,1%20direct%20return%20on%20investment.\">\u00a3373 million<\/a>&nbsp;into the national economy, as researched by UK Sport.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>This figure is set to soar with the Guardian heralding this summer 2024 as \u201c<a href=\"https:\/\/www.theguardian.com\/sport\/2024\/jan\/01\/british-sport-2024-one-for-the-ages\">one for the ages<\/a>\u201d, referring to the extraordinary line-up of sporting events.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The Olympics are set for Paris, with the Champions League final in London. Dublin will host the Europa League Final, and England is a strong contender in the European Championship. The year features two T20 World Cups, The Open Championship, Tour de France, Wimbledon, and the British Grand Prix, among other major events.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>This pivotal moment in sports is also a turning point for marketing. The industry is poised to revolutionise how fans experience, enjoy, and engage with sports.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color is-style-dots\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms-1024x582.jpg\" alt=\"\" class=\"wp-image-7465\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms-1024x582.jpg 1024w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms-300x171.jpg 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms-768x437.jpg 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms-600x341.jpg 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Pimms.jpg 1492w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Wimbledon-Final.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Wimbledon-Final.jpeg\" alt=\"\" class=\"wp-image-7466\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Wimbledon-Final.jpeg 1000w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Wimbledon-Final-300x169.jpeg 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Wimbledon-Final-768x432.jpeg 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Wimbledon-Final-600x338.jpeg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s.webp\" alt=\"\" class=\"wp-image-7467\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s.webp 1024w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-300x300.webp 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-150x150.webp 150w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-768x768.webp 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-600x600.webp 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-45x45.webp 45w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<p>With this high concentration of major sporting events, fan experiences are expected to reach peak interest during the summer period. Originally designed to extend the live sports experience beyond the stadium to a wider audience, fan zones emerged in the&nbsp;<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/1012690219894888\">early 2000s<\/a>&nbsp;around major football tournaments. These unique brand experiences have since become more than just places to watch sports. They are now immersive hubs of excitement, \u201c<a href=\"https:\/\/www.lemonde.fr\/en\/sports\/article\/2023\/06\/09\/paris-2024-game-organizers-rely-on-fan-zones-to-bring-the-party-to-the-people_6030706_9.html\">bringing the party to the people<\/a>,\u201d as described by the Paris 2024 sports minister, Amelie Oudea-Castera. By combining the power of the big screen alongside a brand activation can provide a valuable addition to immersive experiences.&nbsp;<a href=\"https:\/\/c-screens.com\/\">C-Screens<\/a>&nbsp;partnership with Multiplay attracted bigger than ever audiences with its free, outdoor live gaming event that featured a knockout style football tournament on the giant screens, streamed simultaneously across multiple locations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The advent of smartphone technology has transformed passive viewing into active engagement, enabling fans to interact through live polls, quizzes, and competitions. As brands continue to explore and invest in dual screening technologies like Augmented Reality (AR), the future of sports viewing promises to offer fans not just a window to watch their favourite sports but a gateway to experience them in an entirely new way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>87% of sports fans use a second screen while watching a live sports broadcast, with some even triple-screening or more\u2026<\/em><\/p><cite><a href=\"https:\/\/frontofficesports.com\/the-evolution-of-fan-engagement\/\">Sports Business Institute<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-pullquote\" style=\"border-color:#e83b84\"><blockquote><p><em><strong>\u201cToday, sports is all about the experience. It\u2019s not just watching a game but feeling part of it, no matter where you are. This evolution has opened up new avenues for engaging with content and creating moments that bring fans together.\u201d<\/strong><\/em><\/p><cite><meta charset=\"utf-8\"><span class=\"has-inline-color has-black-color\"><meta charset=\"utf-8\"><\/span>Robert Hicks, CEO, C-Screens<\/cite><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1.webp\" alt=\"\" class=\"wp-image-7468\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1.webp 800w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1-300x300.webp 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1-150x150.webp 150w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1-768x768.webp 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1-600x600.webp 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th-800x800-1-45x45.webp 45w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/c-screens.com\/\">C-Screens<\/a>&nbsp;as a modern outdoor broadcaster has a clear goal to entertain consumers and can help brands and agencies&nbsp;facilitate&nbsp;a wide range of brand engagement activations and lifestyle content, as well as offering opportunities with on-site retailing.&nbsp;The effectiveness of these captivating environments stems from the extended dwell time of audiences engrossed in the action on the big screens, providing an optimal setting for impactful and emotionally charged consumer interactions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color is-style-default\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Robinsons-AR.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"510\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Robinsons-AR.png\" alt=\"\" class=\"wp-image-7469\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Robinsons-AR.png 1000w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Robinsons-AR-300x153.png 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Robinsons-AR-768x392.png 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Robinsons-AR-600x306.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Enlivening Spaces, Engaging Minds<\/h2>\n\n\n\n<p>With key sporting milestones compressed between May and September this Summer, live-screening experiences are one of the hottest trends in marketing right now. C-Screens stands at the forefront of this movement, providing solutions for official sport sponsors as well as catering for those who are just dipping their toes into the world of sport to engage in new and creative ways with a sport loving audience. As the latest addition to the IPM Community,&nbsp;<a href=\"https:\/\/c-screens.com\/\">C-Screens<\/a>&nbsp;extends a warm invitation to fellow IPM members to help support their promotional and brand experiences this sporting season. If you\u2019re interested in exploring what\u2019s possible, please get in touch with&nbsp;<a href=\"mailto:hello@c-screens.com\"><strong>hello@c-screens.com<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/theipm.org.uk\/membership\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"257\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1-1024x257.png\" alt=\"\" class=\"wp-image-7462\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1-1024x257.png 1024w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1-300x75.png 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1-768x192.png 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1-600x150.png 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1-1536x385.png 1536w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/06\/Member-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the realm of entertainment.&nbsp;With Summer 2024 poised to deliver one of the biggest sporting calendars in recent years, featuring the Olympics in Paris, the Euros&nbsp;in Germany and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8,807,2462,3072],"tags":[465,31,2240,463,192,40],"class_list":["post-7463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential","category-industry","category-news","category-other","category-partnerships-2","tag-digital-out-of-home","tag-experiential-tag","tag-news-1","tag-out-of-home","tag-outdoor","tag-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The UK\u2019s Biggest Summer of Sport Brought to Life by C-Screens - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/the-uks-biggest-summer-of-sport-brought-to-life-by-c-screens\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The UK\u2019s Biggest Summer of Sport Brought to Life by C-Screens - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. 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