{"id":7531,"date":"2024-08-21T08:58:57","date_gmt":"2024-08-21T07:58:57","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7531"},"modified":"2024-08-21T08:58:59","modified_gmt":"2024-08-21T07:58:59","slug":"giant-pink-cat-surprises-passersby-at-waterloo","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/giant-pink-cat-surprises-passersby-at-waterloo\/","title":{"rendered":"Giant Pink Cat Surprises Passersby at Waterloo Station"},"content":{"rendered":"\n

A giant pink cat hologram surprises commuters at London Waterloo. The hologram shows HypnoCat, Recycle Your Electricals<\/a>\u2019 pink, fluffy mascot, playfully leaping out at commuters with his tail twitching and eyes swirling, giving commuters no other option than to be hypnotised into recycling their electricals by HypnoCat\u2019s holographic eyes.\u00a0<\/p>\n\n\n\n

The giant, 3 metre pink HypnoCat will be seen pouncing on commuters and mesmerising them with electrical items spiralling around him, highlighting the tech items that he wants everyone to recycle. The state of the art technology, provided by HyperGram<\/a>, uses the latest holographic technology, without the need for a screen or glasses. 3-D objects float mid-air, ensuring that HypnoCat and his message are impossible to ignore. He\u2019ll make recycling electricals unmissable for commuters, holiday goers and shoppers.<\/p>\n\n\n\n

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The HypnoCat hologram is being launched in the run-up to International E-Waste Day (October 14th), to encourage people across the UK to participate in The Great Cable Challenge. This nationwide campaign aims to address the millions of unused cables lying idle across homes by urging households, local authorities, retailers, schools and community projects to collectively recycle 1 million cables. Cables contain at least 20% copper and this precious material is lost forever when cables and other electricals are thrown away. Copper is an essential part of everyday items we take for granted, including our smart tech, transport, medical equipment and our green energy future.<\/p>\n\n\n\n

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\u201cHypnoCat is out and about and\u00a0 larger than ever before! Using incredible hologram technology in this unique visual way, we hope he will pawsuade many more people to take action and join us in our recycling efforts in the run up to International E-Waste Day.<\/em> <\/p>

\u201cAlmost all of us have those old, forgotten cables stashed away at home – I have a box under my bed of cables I\u2019ve been holding onto \u2018just in case\u2019 but haven\u2019t actually used in months or are broken. But by recycling them or donating those that still work, we can repurpose or reclaim that valuable copper currently going to waste. The Great Cable Challenge is a simple way for everyone to make a big, collective difference – by recycling at least one cable. Most people will be surprised at just how easy it is to do.<\/em>\u201d<\/p>Scott Butler, Executive Director of Material Focus<\/cite><\/blockquote>\n\n\n\n

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As a nation of cat lovers, we all know that \u201ccats rule\u201d and this cat is no exception – he\u2019ll be distracting commuters, and even a few dogs! With his tail twitching impatiently, and his voice booming, he\u2019ll compete with essential train information. Commuters at Waterloo on 20th – 24th August will find HypnoCat in 3D underneath the big train time information board.\u00a0<\/p>\n\n\n\n

It’s been a joy bringing to life Hypnocat which seemed incredibly fitting to what we were trying to achieve this year. We hope consumers around London have a really enjoyable experience and we look forward to the results of the campaign!\u201d<\/em> <\/p>Bailey Young, Director at DMG<\/span><\/cite><\/blockquote>\n\n\n\n

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How can you get involved in International E-Waste Day?<\/strong> <\/h2>\n\n\n\n

Anyone can participate in The Great Cable Challenge and take one small action to make a big difference. Simply bag up your cables – and any other old, unwanted electricals you find in your \u2018drawer of doom\u2019 – and visit Recycle Your Electricals\u2019 postcode locator<\/a> to find your local donation or recycling point.<\/p>\n\n\n\n

Material Focus has created a campaign toolkit<\/a> to enable local authorities, retailers, schools and community projects across the UK to take part in the challenge and help inspire people to recycle their old cables and other small electricals. If you would like more information then please email hello@materialfocus.org.uk<\/a>.<\/p>\n\n\n\n

Partners can either:<\/p>\n\n\n\n