{"id":7599,"date":"2024-09-25T14:37:47","date_gmt":"2024-09-25T13:37:47","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7599"},"modified":"2024-09-25T14:40:45","modified_gmt":"2024-09-25T13:40:45","slug":"ipm-award-winne","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/ipm-award-winne\/","title":{"rendered":"IPM Awards 2024: And the Winners Are.."},"content":{"rendered":"\n

The stars of promotional marketing shine brightly at the\u00a0IPM Awards 2024<\/a>\u2014where for over 50 years we have recognised and celebrated teams that push boundaries and elevate industry standards. This year\u2019s winners have set a new benchmark for creativity, innovation, and impact. After careful judging across categories\u2014covering everything from brand activations and immersive experiences to partnerships, loyalty, and incentives\u2014the Gold, Silver, and Bronze awards reflect the depth of talent driving the industry forward. Standout campaigns across food, beverage, sports, and entertainment continue to raise the bar across diverse environments. While the highly anticipated\u00a0Grand Prix<\/em>\u00a0and\u00a0Agency of the Year<\/em>\u00a0awards, keeping everyone on the edge of their seats. Congratulations to all finalists and winners for shaping the future of the industry. Explore the full list of winners here<\/a> and relive the unforgettable moments of the IPM Awards 2024.<\/p>\n\n\n\n

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Setting the Gold Standard<\/h1>\n\n\n\n

The IPM Awards 2024 opened with a heartfelt welcome from Emma Kirk, General Manager of the IPM, who highlighted the strides made in fostering a more connected and robust marketing community. Held at the\u00a0NOBU Hotel<\/a>\u00a0in Portman Square, the ceremony was lively thanks to comedian Tom Allen, while Lord Black of Brentwood, President of the IPM, delivered a keynote speech that added gravitas to the event. Lord Black reflected on the dynamism, emery, and rapidly evolving nature of the marketing landscape, addressing the challenges and opportunities ahead for the industry amidst technological disruption and evolving regulations. His words set the tone for a celebration of campaigns that exemplify the gold standard of promotional marketing in the United Kingdom. <\/p>\n\n\n\n

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Brand Experience takes centre stage, with\u00a0N2O\u00a0<\/a>claiming Gold for the immersive \u201cTesco Christmas Grotto<\/em>,\u201d followed by another Gold in Travel, Leisure, and Tourism for their \u201cP&O Cruises<\/em>\u201d campaign. In the same category,\u00a0tpf\u00a0<\/a>earned Bronze for their playful \u201cUniversal Parks & Resorts x The Grinch<\/em>\u201d activation, while\u00a083 Agency\u00a0<\/a>secured Silver for their cultural narrative in \u201cThe Kingdom: Where It All Begins<\/em>.\u201d Among other experiential winners,\u00a0TRO\u00a0<\/a>was recognised for their nostalgic \u201cGoodwood Revival 2023 for MINI Cooper<\/em>,\u201d and\u00a0Blackjack Promotions<\/a>\u00a0impressed at the point of purchase with their \u201cWorld Duty Free & Nestl\u00e9 Treasure Hunt<\/em>.\u201d In Brand Partnerships,\u00a0Cat Among The Pigeons\u00a0<\/a>took Gold for \u201cTrek x Decathlon Everybody Active<\/em>,\u201d while their \u201cHorlicks Find Your Happy Place<\/em>\u201d campaign also performed strongly. Over in Entertainment and Sport,\u00a0The Leith Agency\u00a0<\/a>captured both Gold and Silver, standing out with culturally relevant and successful product launches for\u00a0Motherwell FC<\/em>\u00a0and\u00a0The Macallan<\/em>.<\/p>\n\n\n\n

TLC Worldwide<\/a>\u00a0earned Gold in Loyalty for their \u2018YouTube High Five Program<\/em>,\u2019 while\u00a0Mando<\/a>\u00a0also took home Gold in Incentive, Prize, and Loyalty for their outstanding Sky Cinema campaign, further raising the bar in loyalty execution.\u00a0Cloud Nine Incentives<\/a>\u00a0were recognised for their\u00a0Adidas Terrex Intersport 2024<\/em>\u00a0campaign, which set a high standard in loyalty programme execution. While\u00a0Hashting\u00a0<\/a>showcased their excellence in Promotional Marketing Services for their \u201cBeavertown Lazer Crush X Digital Drive to Store<\/em>\u201d campaign, which demonstrated the power of digital engagement. The Positive Impact category honoured\u00a0Together Agency<\/a>\u00a0with Gold for \u201cCharlie is in Control<\/em>\u201d, which tackled drug-related violence through behaviour change in collaboration with Leicestershire Police. <\/p>\n\n\n\n

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One of the afternoon\u2019s most emotional moments came with the presentation of the\u00a0Bob Suppiah<\/a>\u00a0Award, a new award given annually to an IPM member organisation that has demonstrated an exceptional dedication to the industry. The award celebrates organisations that embody the core IPM values of Protect, Promote, and Progress, and that have made a significant impact over the last year through active participation, leadership, and commitment to the IPM\u2019s mission. This year,\u00a0N2O<\/a>\u00a0was recognised for their contributions, making the moment a heartfelt tribute to the legacy of the late Bob Suppiah, whose passion and commitment to uplifting the industry continue to inspire. The award serves as a reminder of Bob\u2019s enduring influence on the IPM community and his unwavering belief in the power of positive engagement and industry progress. <\/p>\n\n\n\n

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As the evening reached its crescendo, ZEAL Creative<\/a> was named Agency of the Year<\/strong> for the second consecutive year thanks to standout campaigns across retail marketing, social impact, and brand activation. Their Pringles x PayPoint<\/em> campaign highlighted innovation in retail by offering rewards through non-traditional channels, while Anchor x UK Community Foundations<\/em> demonstrated the power of social impact by linking butter sales to community funding. Meanwhile, the prestigious Grand Prix Award<\/strong>, the highest accolade of the night, went to Hopper<\/a> & Clarion Communications<\/a> for their Aldi Rose Degrees Billboard<\/em> campaign. Designed to mark National Ros\u00e9 Day, this campaign featured the world\u2019s first temperature-sensitive billboard, which dispensed free ros\u00e9 wine when the temperature reached 19.2\u00b0C, the ideal ros\u00e9 drinking temperature. Congratulations to all our finalists and winners for shaping the future of the industry. <\/p>\n\n\n\n

Explore the full list of winners here and relive the defining moments of the IPM Awards 2024.<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage. <\/p>\n","protected":false},"author":1,"featured_media":7630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1061,807,3078,1],"tags":[68,2240,76],"class_list":["post-7599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-ipm","category-news","category-sales-promotions-1","category-uncategorised","tag-digital-2","tag-news-1","tag-shopper-tag"],"yoast_head":"\nIPM Awards 2024: And the Winners Are.. - IPM Bitesize<\/title>\n<meta name=\"description\" content=\"Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/ipm-award-winne\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPM Awards 2024: And the Winners Are.. - 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