{"id":7687,"date":"2024-10-14T14:26:19","date_gmt":"2024-10-14T13:26:19","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7687"},"modified":"2024-10-14T15:01:11","modified_gmt":"2024-10-14T14:01:11","slug":"branston-teams-up-with-netflixs-that-christmas-2024","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/branston-teams-up-with-netflixs-that-christmas-2024\/","title":{"rendered":"Branston Teams Up with Netflix\u2019s That Christmas to Spread Festive Cheer"},"content":{"rendered":"\n

Branston<\/a>, renowned for bringing families together around the dinner table, is teaming up with Netflix\u2019s animated film That Christmas<\/em> to embrace the magic of Christmas. This partnership, brought to life by Activation<\/a>,<\/strong> brings the holiday spirit directly to supermarket shelves, enhancing visibility and deepening the brand’s connection with families during one of the most important retail periods of the year. <\/p>\n\n\n\n

With That Christmas<\/em><\/a> set to premiere on 4 December, Branston\u2019s in-store activations will ensure shoppers are immersed in festive joy from the moment they step in-store. Based on Richard Curtis\u2019s beloved children\u2019s books, the film weaves together tales of love, family, and holiday mishaps, celebrating the timeless spirit of togetherness that makes Christmas so special. <\/p>\n\n\n\n

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“Bringing That Christmas<\/em> into the retail space allows us to connect with families in a festive, meaningful way. By integrating the film\u2019s spirit into our promotions, we\u2019re blending Branston\u2019s warmth with the joy of the holiday season.”<\/p>

Claire Steward, Account Director, Activation<\/a><\/p><\/cite><\/blockquote>\n\n\n\n

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The key objective of this campaign is to boost visibility and drive purchases during this crucial period for Branston. Launching exclusively at Sainsbury\u2019s<\/em>, the first activation features striking snow-capped point-of-sale displays and strategically placed floor stickers, guiding shoppers directly to Branston’s shelves. Shoppers can also take part in the “Win a Christmas to Remember<\/em>” promotion through the Nectar loyalty program<\/em>, encouraging both trial and acquisition with the incentive of a high-value reward.<\/p>\n\n\n\n

This collaboration between Branston and That Christmas<\/em> unites two brands with a shared focus on bringing families together. By aligning their messaging with the warmth and nostalgia of festive celebrations, both reinforce their roles as key ingredients for family gatherings.<\/p>\n\n\n\n

As the season progresses, more activations will follow, including the launch of limited-edition jars, designed to elevate the in-store experience and drive excitement. Find out more about Branston and That Christmas on the Branston website.<\/a><\/p>\n\n\n\n

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Branston partners with Netflix\u2019s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.<\/p>\n","protected":false},"author":1,"featured_media":7694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[448,611,4,1],"tags":[176,89,25,13,76],"class_list":["post-7687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-marketing","category-prize-promotion","category-shopper","category-uncategorised","tag-competition","tag-food","tag-on-pack-promotion","tag-prize-promotion-tag","tag-shopper-tag"],"yoast_head":"\nBranston Teams Up with Netflix\u2019s That Christmas to Spread Festive Cheer - IPM Bitesize<\/title>\n<meta name=\"description\" content=\"Branston partners with Netflix\u2019s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/branston-teams-up-with-netflixs-that-christmas-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branston Teams Up with Netflix\u2019s That Christmas to Spread Festive Cheer - 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