{"id":7708,"date":"2024-10-31T17:35:34","date_gmt":"2024-10-31T17:35:34","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7708"},"modified":"2024-10-31T17:55:16","modified_gmt":"2024-10-31T17:55:16","slug":"is-the-high-protein-snack-category-ready-for-a-cosmic-shift","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/is-the-high-protein-snack-category-ready-for-a-cosmic-shift\/","title":{"rendered":"Is the High-Protein Snack Category Ready for a Cosmic Shift?"},"content":{"rendered":"\n

Meateors <\/a>has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category. This launch goes beyond a simple product introduction. It represents a strategic campaign designed to cater to health-conscious consumers seeking tasty, convenient alternatives to traditional snacks. <\/p>\n\n\n\n

Out-of-This-World Experience <\/h2>\n\n\n\n

The launch of Meateors is supported by a dynamic marketing strategy developed by Activation<\/a>. This creative campaign draws from the product’s name to deliver a playful, space-themed brand identity that stands out in a crowded snack aisle, offering an “out-of-this-world<\/em>” experience.<\/p>\n\n\n\n

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Digital Discovery and In-Store Visibility <\/h2>\n\n\n\n

Activation\u2019s <\/a>strategy combines impactful branding with strong positioning across digital platforms such as Meta <\/strong>and YouTube<\/strong>. With more than 2.4 billion<\/a> active monthly users<\/strong>, YouTube remains a dominant platform for younger audiences, offering brands unparalleled access to engage this demographic. Meanwhile, Meta reports that 73%<\/a> of Gen Z users are more likely to discover new products on its platforms<\/strong>, making it a key player in driving awareness and consideration. <\/p>\n\n\n\n

“Meateors will appeal to a younger target audience, and we have chosen to launch on digital platforms that will catch their attention in a way that is customised to their interests and habits. This demographic love YouTube and Meta, and these working together has proven to be the ideal recipe for increasing awareness and consideration, resulting in the ideal launch combo for newcomers like Meateors.”<\/p>Matt Ramsay, Co-Founder & Managing Director at Activation<\/cite><\/blockquote>\n\n\n\n

The seamless blend of digital discovery and in-store visibility creates a 360-degree experience, enhancing brand awareness and driving impulse purchases. The presence of Meateors in selected Morrisons Daily and SPAR stores further strengthens its visibility, inviting shoppers to grab a pack on-the-go. <\/p>\n\n\n\n

\u201cThe meat snacking category is continuing to show impressive growth. However, there is a high demand from shoppers for more variety, with chicken being the most common protein, meaning pork is a relatively untapped opportunity. This is where our Meateors come in.\u201d<\/p>

\u201cWe\u2019re proud to fill this gap in the market with a tasty, convenient option that boasts all the functional benefits of being protein-packed, therefore keeping consumers fuller for longer, as well as maintaining a great texture. We\u2019re incredibly excited to be launching these new products under a vibrant new brand, Meateors, which is sure to disrupt the category with its fun and tasty range packed with flavour.\u201d<\/p>Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, home of Meateors<\/cite><\/blockquote>\n\n\n\n

Aiming for the Stars <\/h2>\n\n\n\n

The Meateors <\/a>campaign highlights a critical strategy in today\u2019s retail environment: winning the battle for attention both outside and inside the store<\/strong>. According to a YouGov study commissioned by\u00a0Activation<\/a>, pre-shop digital touchpoints are instrumental in priming shoppers before they even step foot in a store. \u201cIf we can\u2019t win in-store, we must create advantages outside,\u201d says Co-Founder Dan Hirons.\u00a0This philosophy shines for Meateors, as the brand leverages Meta<\/strong> and YouTube<\/strong> to engage its target audience before they even step into a store. By leveraging vibrant visuals and engaging content, Activation has successfully created a captivating brand world that resonates with its audience, ensuring that Meateors stands out in-store and on-screen. <\/p>\n","protected":false},"excerpt":{"rendered":"

Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category. <\/p>\n","protected":false},"author":1,"featured_media":7717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3123],"tags":[68,25,76,26],"class_list":["post-7708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopper","category-social","tag-digital-2","tag-on-pack-promotion","tag-shopper-tag","tag-shopper-marketing"],"yoast_head":"\nIs the High-Protein Snack Category Ready for a Cosmic Shift? - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/is-the-high-protein-snack-category-ready-for-a-cosmic-shift\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the High-Protein Snack Category Ready for a Cosmic Shift? 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