{"id":7718,"date":"2024-11-01T11:48:27","date_gmt":"2024-11-01T11:48:27","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7718"},"modified":"2024-11-01T12:51:47","modified_gmt":"2024-11-01T12:51:47","slug":"roald-dahls-the-bfg-is-the-star-of-sainsburys-new-heartwarming-christmas-advert","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/roald-dahls-the-bfg-is-the-star-of-sainsburys-new-heartwarming-christmas-advert\/","title":{"rendered":"Roald Dahl\u2019s the BFG is the Star of Sainsbury\u2019s New Heartwarming Christmas Advert"},"content":{"rendered":"\n<p>UK supermarket Sainsbury\u2019s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl\u2019s universally beloved character the BFG.<\/p>\n\n\n\n<p>Set to premier on ITV1 at 8:15pm on Friday 1<sup>st<\/sup> November during Coronation Street, the ad follows the 24-foot friendly giant as he embarks on a new adventure with Sainsbury\u2019s employee Sophie. In a TV first, real-life Sainsbury\u2019s colleague \u2018Sophie\u2019 embarks on a journey with the Big Friendly Giant (the BFG), showcasing the delicious flavours of Sainsbury&#8217;s festive Taste the Difference range.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"geodir-embed-container\"><iframe loading=\"lazy\" title=\"Sainsbury&#039;s BIG Christmas\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/I8dczAGg-Qg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The deal was negotiated and managed by Born Licensing, licensing agent for Roald Dahl Story Company. RDSC engaged Born Licensing to bring to life their global partnership and licensing strategy, facilitating ATL campaigns which truly harness the unique storytelling qualities of their IP in an authentic way.<\/p>\n\n\n\n<p>Born Licensing, in collaboration with the Roald Dahl Story Company, worked with Sainsbury\u2019s creative agency, NCA, to ensure this new iteration of the BFG came to life with authenticity. Fans of the beloved book will be delighted to see famous references from the story including snozzcumbers, Frobscottle, and dream jars feature in this magical Christmas campaign.&nbsp;<\/p>\n\n\n\n<p>The extensive partnership will see the BFG appear across TV, print, outdoor, social media, direct mail, and PR.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cChristmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure fire way to capture attention. This is a brilliant example of how powerful advertising can be when combining cherished IP with brilliant creative.\u201d<\/p><cite> <strong style=\"font-size: revert; color: currentcolor;\">David Born, Founder and CEO of Born Licensing<\/strong><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cAt the Roald Dahl Story Company storytelling is at the heart of what we do and we\u2019re always on the lookout for opportunities to bring our beloved characters and stories to life in new ways, through bespoke and authentic partnerships and marketing campaigns. The BFG is the perfect fit for Sainsbury\u2019s in creating a big Christmas.<\/p><cite> <strong style=\"font-size: revert; color: currentcolor;\">Alice O\u2019Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company<\/strong> <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855-1024x576.jpg\" alt=\"\" class=\"wp-image-7719\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855-1024x576.jpg 1024w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855-300x169.jpg 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855-768x432.jpg 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855-600x338.jpg 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855-1536x864.jpg 1536w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.0855.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737-1024x576.jpg\" alt=\"\" class=\"wp-image-7720\" srcset=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737-1024x576.jpg 1024w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737-300x169.jpg 300w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737-768x432.jpg 768w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737-600x338.jpg 600w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737-1536x864.jpg 1536w, https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/editorial_edit_sainsburys_whizz_90_agency_stills.stills_v080_view_rec709.1737.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The power of Roald Dahl\u2019s unique stories and characters is evidenced in Sainsbury\u2019s desire to collaborate on the biggest marketing moment of the year. The partnership provided the opportunity to tell their story in a new and innovative way, harnessing the nostalgic love that the BFG brings to generations of audiences.<\/p>\n\n\n\n<p>NCA and Ogilvy were behind the Creative with Rogue Films producing the TVC. The longform\u201d film with cutdowns was directed by award winning Director Sam Brown. Post-production and VFX were done by Electric Theatre Company.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cBy collaborating with Sainsbury\u2019s to bring Roald Dahl\u2019s beloved BFG to life in a new story, we hope the nation is as captivated as we are to see two old friends back together this Christmas.\u201d<\/p><p>The BFG is perfect for Sainsbury\u2019s mission to create a Big Christmas for all. Having only snozzcumbers to devour in Giant Country, his curiosity for good food leads to an adventure of discovery and wonderment with Sainsbury\u2019s Sophie in order to bring the magic of Christmas to everyone.\u201d<\/p><cite> <strong style=\"font-size: revert; color: currentcolor;\">Natalie Hopkins, Director of Global Product and Partnerships at the Roald Dahl Story Company<\/strong><\/cite><\/blockquote>\n\n\n\n<p>This brand-new campaign comes as more and more audiences are enjoying Roald Dahl&#8217;s iconic stories being brought to life. Recently, stage adaptations of <em>The Witches<\/em> and <em>The Enormous Crocodile<\/em> opened to critical acclaim and sell-out shows, Paul King\u2019s<em> Wonka<\/em> became an international box-office smash and Wes Anderson\u2019s cinematic adaptation of Roald Dahl\u2019s adult short story <em>The Wonderful Story of Henry Sugar <\/em>received numerous plaudits including an Academy Award. Brand new publishing inspired by Roald Dahl\u2019s The Twits by Greg James and Chris Smith landed in the Top 10 Children\u2019s Hardback charts upon release, and fans the world over continue to devour Roald Dahl products and enjoy partnerships like The Twits and Charlie &amp; The Chocolate Factory Afternoon Teas in London.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK supermarket Sainsbury\u2019s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl\u2019s universally beloved character the BFG.<\/p>\n","protected":false},"author":1,"featured_media":7721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,2,448,3072,3123],"tags":[68,76,26],"class_list":["post-7718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital","category-partnership-marketing","category-partnerships-2","category-social","tag-digital-2","tag-shopper-tag","tag-shopper-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - 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