{"id":7738,"date":"2024-11-06T09:06:47","date_gmt":"2024-11-06T09:06:47","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7738"},"modified":"2024-11-06T09:08:31","modified_gmt":"2024-11-06T09:08:31","slug":"poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/","title":{"rendered":"Poundland Gets Perky with a Chart-Topping Loyalty Programme"},"content":{"rendered":"\n

Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement. The app has rapidly gained popularity, topping UK app charts and amassing over 500,000 downloads shortly after its release.<\/p>\n\n\n\n

More Points, More Perks \u2013 Just in Time for Christmas<\/h2>\n\n\n\n

The timing couldn\u2019t be better. As we approach the festive season, Poundland is giving customers the chance to accumulate points on every purchase until December 24. By earning 1 point for every penny spent, shoppers can quickly collect perks \u2013 with 5,000 points translating to a \u00a31 voucher. This fast-track savings strategy turns every purchase into a reward, positioning Poundland as a savings destination that doesn\u2019t compromise on choice or convenience.<\/p>\n\n\n\n

Spin to Winsday<\/h2>\n\n\n\n

The app introduces \u2018Spin to Winsday,\u2019 a gamified feature available every Wednesday, allowing users to win prizes, points, and exclusive perks. Additionally, Poundland Perks offers over 100 deals on popular brands such as Domestos, TRESemm\u00e9, Lynx, and Pot Noodle, ensuring substantial savings on everyday essentials.<\/p>\n\n\n\n

\u00a320 Million Tech Transformation<\/h2>\n\n\n\n

\u201cThis investment in our digital ecosystem is about giving customers more ways to save. We want to make Poundland a go-to for everyday savings and exceptional experiences alike.\u201d<\/p>Tom Hill, Director of Digital at Poundland<\/cite><\/blockquote>\n\n\n\n

This ambitious launch is part of Poundland\u2019s \u00a320 million investment in a digital overhaul, including faster self-checkouts and seamless in-store technology to enhance the customer experience. The new technology enables smooth integration with the app, so customers can easily track rewards and redeem offers with each visit. It\u2019s a clear sign Poundland is serious about creating a streamlined, tech-driven shopping journey.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Perks On The Move<\/h2>\n\n\n\n

Extending beyond digital engagement, Poundland has introduced the Perks Caravan, a mobile unit touring the UK to promote the loyalty program. Offering free coffees and facilitating on-the-spot app sign-ups, this initiative blends digital convenience with community interaction, enhancing brand engagement nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement.<\/p>\n","protected":false},"author":1,"featured_media":7733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3079,647,3077],"tags":[68,76],"class_list":["post-7738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-incentives-1","category-loyalty","category-rewards-1","tag-digital-2","tag-shopper-tag"],"yoast_head":"\nPoundland Gets Perky with a Chart-Topping Loyalty Programme - IPM Bitesize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poundland Gets Perky with a Chart-Topping Loyalty Programme - IPM Bitesize\" \/>\n<meta property=\"og:description\" content=\"Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Bitesize\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T09:06:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T09:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IPM Bitesize\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPM Bitesize\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/\",\"url\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/\",\"name\":\"Poundland Gets Perky with a Chart-Topping Loyalty Programme - IPM Bitesize\",\"isPartOf\":{\"@id\":\"https:\/\/www.promomarketing.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png\",\"datePublished\":\"2024-11-06T09:06:47+00:00\",\"dateModified\":\"2024-11-06T09:08:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#primaryimage\",\"url\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png\",\"contentUrl\":\"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png\",\"width\":1140,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promomarketing.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Poundland Gets Perky with a Chart-Topping Loyalty Programme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promomarketing.info\/#website\",\"url\":\"https:\/\/www.promomarketing.info\/\",\"name\":\"IPM Bitesize\",\"description\":\"The Institute of Promotional Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promomarketing.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997\",\"name\":\"IPM Bitesize\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g\",\"caption\":\"IPM Bitesize\"},\"url\":\"https:\/\/www.promomarketing.info\/author\/admin_promo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Poundland Gets Perky with a Chart-Topping Loyalty Programme - IPM Bitesize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/","og_locale":"en_GB","og_type":"article","og_title":"Poundland Gets Perky with a Chart-Topping Loyalty Programme - IPM Bitesize","og_description":"Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement.","og_url":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/","og_site_name":"IPM Bitesize","article_published_time":"2024-11-06T09:06:47+00:00","article_modified_time":"2024-11-06T09:08:31+00:00","og_image":[{"width":1140,"height":540,"url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png","type":"image\/png"}],"author":"IPM Bitesize","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IPM Bitesize","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/","url":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/","name":"Poundland Gets Perky with a Chart-Topping Loyalty Programme - IPM Bitesize","isPartOf":{"@id":"https:\/\/www.promomarketing.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#primaryimage"},"image":{"@id":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png","datePublished":"2024-11-06T09:06:47+00:00","dateModified":"2024-11-06T09:08:31+00:00","author":{"@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997"},"breadcrumb":{"@id":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#primaryimage","url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png","contentUrl":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2024\/11\/Untitled-design-5-1.png","width":1140,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/www.promomarketing.info\/poundland-gets-perky-with-a-chart-topping-loyalty-scheme-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promomarketing.info\/"},{"@type":"ListItem","position":2,"name":"Poundland Gets Perky with a Chart-Topping Loyalty Programme"}]},{"@type":"WebSite","@id":"https:\/\/www.promomarketing.info\/#website","url":"https:\/\/www.promomarketing.info\/","name":"IPM Bitesize","description":"The Institute of Promotional Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promomarketing.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/9b4662e092508e8e4592679d0d7b5997","name":"IPM Bitesize","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.promomarketing.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe746ffb1e8911303f7670df82e210a?s=96&d=mm&r=g","caption":"IPM Bitesize"},"url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/comments?post=7738"}],"version-history":[{"count":0,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/posts\/7738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media\/7733"}],"wp:attachment":[{"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/media?parent=7738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/categories?post=7738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promomarketing.info\/wp-json\/wp\/v2\/tags?post=7738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}