{"id":7773,"date":"2024-12-17T13:33:07","date_gmt":"2024-12-17T13:33:07","guid":{"rendered":"https:\/\/www.promomarketing.info\/?p=7773"},"modified":"2024-12-17T13:33:10","modified_gmt":"2024-12-17T13:33:10","slug":"cma-report-finds-loyalty-schemes-offer-genuine-savings-but-shopping-around-remains-key","status":"publish","type":"post","link":"https:\/\/www.promomarketing.info\/cma-report-finds-loyalty-schemes-offer-genuine-savings-but-shopping-around-remains-key\/","title":{"rendered":"CMA Report Finds Loyalty Schemes Offer Genuine Savings, but Shopping Around Remains Key"},"content":{"rendered":"\n

The Competition and Markets Authority (CMA)<\/a> has released findings that confirm loyalty-priced promotions at major supermarkets offer genuine savings to shoppers, providing reassurance amidst ongoing cost-of-living pressures. After conducting a comprehensive investigation into the pricing practices of five leading UK supermarkets\u2014Tesco, Sainsbury\u2019s, Waitrose, Co-op, and Morrisons\u2014the CMA found little evidence of inflated \u2018usual\u2019 prices used to exaggerate loyalty discounts.<\/p>\n\n\n\n

Genuine Savings Backed by Rigorous Analysis<\/h3>\n\n\n\n

The CMA analysed approximately 50,000 grocery products<\/strong> featured in loyalty price promotions and concluded that 92% of these items offered a legitimate saving<\/strong> against their usual prices within the same store. On average, shoppers can benefit from a 17-25% discount<\/strong> when purchasing loyalty-priced products.<\/p>\n\n\n\n

George Lusty, Interim Executive Director of Consumer Protection at the CMA, said:<\/p>\n\n\n\n

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\u201cWe know many people don\u2019t trust loyalty card prices, which is why we did a deep dive to get to the bottom of whether supermarkets were treating shoppers fairly. After analysing tens of thousands of products, we found that almost all the loyalty prices reviewed offered genuine savings against the usual price \u2013 a fact we hope reassures shoppers throughout the UK.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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However, Lusty highlighted that loyalty prices aren\u2019t always the cheapest option available, stressing the importance of\u00a0shopping around<\/strong>\u00a0to maximise savings:<\/p>\n\n\n\n

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\u201cWhile these discounts are legitimate, our review has shown that loyalty prices aren\u2019t always the cheapest option, so shopping around is still key. By checking a few shops, you can continue to stretch your hard-earned cash.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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Key Findings from the CMA Review<\/h3>\n\n\n\n

The CMA\u2019s investigation aimed to address shopper concerns about loyalty pricing, transparency, and accessibility. Key takeaways include:<\/p>\n\n\n\n