{"version":"1.0","provider_name":"IPM Bitesize","provider_url":"https:\/\/www.promomarketing.info","author_name":"IPM Bitesize","author_url":"https:\/\/www.promomarketing.info\/author\/admin_promo\/","title":"Activation's Disruptive Campaign For Ocean Spray - IPM Bitesize","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XlpW1ny6sM\"><a href=\"https:\/\/www.promomarketing.info\/activations-disruptive-campaign-for-ocean-spray\/\">Activation&#8217;s Disruptive Campaign For Ocean Spray<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.promomarketing.info\/activations-disruptive-campaign-for-ocean-spray\/embed\/#?secret=XlpW1ny6sM\" width=\"600\" height=\"338\" title=\"&#8220;Activation&#8217;s Disruptive Campaign For Ocean Spray&#8221; &#8212; IPM Bitesize\" data-secret=\"XlpW1ny6sM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.promomarketing.info\/wp-content\/uploads\/2023\/05\/OS-Disruptive-1440x700-1.jpg","thumbnail_width":1400,"thumbnail_height":770,"description":"Ocean Spray tasked Activation with creating a disruptive campaign that would boost brand relevance with a broader target audience. They wanted to stand out and try something different! Their research showed that while the brand had high prompted awareness, it suffered from low purchase consideration. To change this, the agency decided to take a surprising [&hellip;]"}